Just launched: new site, new look!

Super duper excited to showcase this particular project. I absolutely love working with this client, having done so now on three of their Jellypop Shoes sites (and currently designing the Fall 2011 site in fact!). I’ve mentioned before, one reason is that Creative Director Jennet Chow strives to constantly evolve her brands. But I am also realizing that through this process, she and her team have made me push my own creative limits beyond what I think I can and can’t do, and therefore, I’m evolving as a designer as well. Neat, huh?

Evolution Design Lab: site design

When Jennet came to me to rehaul the site and look for their umbrella company, Evolution Design Lab, and mentioned she wanted to go edgy yet still young and pretty, I jumped at the chance to explore this challenge. She pretty much let me go crazy with my initial concepts (and actually appreciates when I do that — how great is that?). As is the case with many projects, she picked a few different concepts to take into the next round and further develop together. After we nailed down the homepage look, she directed me to create totally unique section pages that as a whole still look like one story — not as easy as it may seem! But the end result is actually so in-tune with my own personal style that I couldn’t be happier.

Evolution Design Lab: site design

Evolution Design Lab: site design

Evolution Design Lab: site design

Evolution Design Lab: site design

Yay for fantastic clients with great vision! Especially those that come back to collaborate again…really, as designers, what more can we ask for?



  • June 17, 2011 Reply


    FANTASTIC. You are so talented. This type of design is so no my bailiwick but I’m so impressed and inspired by what you’ve designed here.

  • June 17, 2011 Reply

    Erika ~TiptoeButterfly~

    indeed! – looks great!

  • June 17, 2011 Reply

    Jill Browning

    Nice work! :)

  • June 17, 2011 Reply


    It looks amazing ! Love the colors and style. They are lucky to have found you!


  • June 17, 2011 Reply

    Lonely Wife Project

    This is INSANE! Your work really amazes me Erika!

  • June 17, 2011 Reply


    This is amazing!! Great job. Can’t wait to make some decent money so you can revamp my blog. And hopefully soon my website.

  • June 17, 2011 Reply


    You already know how I feel about you design skills. Anybody who gets to work with you will most certainly have their website look so great.

  • June 17, 2011 Reply


    WOW, truly unique and beautiful work!

  • June 19, 2011 Reply

    tobe | because it’s awesome

    looks fab, girl! definitely makes me want to go shoe shopping :)

  • June 21, 2011 Reply

    Tamara, Bella Boho

    You graphic genius you!

  • June 24, 2011 Reply

    that girl

    Thank you everyone for taking the time to post your kind and very encouraging words!

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