CLIENT PROJECT Evolution Design Lab

Evolution Design Lab

Project est. 2011
Los Angeles, CA

Parent company of client Jellypop Shoes, Evolution Design Lab wished to update its website and brand to reflect its fashion-forward philosophy. Owner Jennet Chow asked Erika to create a new look that would convey the creativity, individuality and youthful spirit behind the brand.

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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