CHLOÉ // Spring 2012 RTW

…pretty in blush…

Skimming through the runways for Spring 2012 ready-to-wear, I can’t help but be a bit taken with Chloé’s mix of blushes, corals, peaches, nudes, and reds. We’ve seen the pretty palette everywhere this season, but somehow under new creative director Clare Waight Keller, the company’s signature hue is wearable and casual chic.

Some say, too safe. I say, branding genius!

Happy Monday!

all images via
Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. Chloe, she is always spot on. Blush is one of my favorite colors, works well with any skin tone in my opinion and it always reminds me of Carrie Bradshaw’s nude dress and tutu.

  2. I love Chloe, every season! This collection is no exception and the color combinations are so unique and gorgeous. The nude shoes are to die for! 🙂

  3. Completely agree! Their signature soft blush tones look so classic, elegant and undeniably Chloe. I would love to get my hands on some of these looks! For now, I think I’ll be using your post as inspiration to scour the net for some comprable looks. Thanks for sharing!

  4. wow! I can’t choose only one look! all of them are simple and great at the same time… no jewelry.. just one or two accent color… neutral based.. loved the collection!

  5. Too safe in the fashion world usually translates to wearable for me! 🙂 I would give my left pinky for that last dress. The drop-waist and sheer pleats are the stuff of my dreams!!