BRAND LOVE // Society Social (plus sneak peek!)

“Live Sparkly”

Society Social: impeccably styled, instantly recognizable

Happy Wednesday! I’ve got another “Design Under the Influence” up on La Dolce Vita, and this time around, I decided to have some fun with the whole bar cart trend! Won’t you join me over there today for a little clink-clink inspiration?

The resurgence of our favorite piece of festive furniture is in no small part due to bar cart powerhouse, Society Social. In addition to the most darling collection of bar carts and tables, they produce equally adorable chairs, pillows, rings, and even cozy hostess gowns! I’m always impressed by the growing product line, and stellar branding in general.

The Society Social Manifesto Magalog

The Society Social website

The (incredibly sweet) genius behind the brand is Roxy, my new hero. She created her company from scratch, and goes above and beyond with every piece she puts out. I often use Society Social as an example of unique, consistent brand messaging — whether it’s the first impression from the website and its super cute illustrations, or further exploration into the extensive “magalog” and its gorgeously styled photographs, or an email newsletter you feel so giddy about opening up to learn something new and useful. How does she do this?

1. Create a motto/tagline and a mood/voice from which all of your materials originate. Be clear, concise, consistent.

2. Create your toolbox of brand elements, and stick to it: a color scheme, patterns, elements, ornaments, fonts —pieces that you can throw together in various combinations, yet are still true to your brand. The goal: instant brand recognition.

3. Details count: be sure to infuse #1 and #2 in even the smallest of places, like the confirmation page for a newsletter signup, or your Facebook profile pic. Brand EVERYTHING.

4. Do it once, do it right! Hire as many professionals as you can, and invest the proper amount of time and care into the process: copywriters, photographers, stylists, graphic designers, web developers, social media gurus — ain’t nothing wrong with having a team of experts collaborating for you (unless you are superhuman and work 24 hours a day). I can’t tell you how many inquiries I get from companies that have wasted time and money because they didn’t invest in their brand! The result is always regret, realization, redo.

5. Be creative about how and where you express your brand: collaborate with others that can help you do so (i.e. fellow bloggers), and utilize the many social media resources out there to be had: Pinterest, twitter, Facebook, blogging — and utilize them often. (Study how Roxy does it…learn it!)

6. Don’t stop at the launch! Look for ways to maximize your target audience, such as expanding into similar markets. Keep reinventing what you have to offer to remain relevant.

7. Love it, live it. If you don’t, it will show. If you don’t, hire others that can step in when you’re not feeling the love. But you have to START with the love. It’s a marriage of sorts, and you’ve got to start off with those tingling butterflies from the get-go!

But of course, you have to have a great offering first and foremost! Here are some of Society Social’s pieces I am itching to get my hands on!

Please visit the Society Social website for more fabulous products and branding inspiration!

Sneak peeks courtesy of Society Social
Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. Wow, that console is absolutely fabulous, and I love The Duchess chair too! It’s always so helpful getting useful tips about how to be successful, so thanks for sharing those!!! 🙂

  2. OH YES! She is totally taking it up in strides. WOW. I’m really so excited for the new stuff. What she has now it incredible but, that sneak peak is fabulous. Im even more excited because her prices are so good. 😉

  3. I love your “brand” explanation – you are such a genius, darling! Just getting back into the swing of things over here – bout to go check out your other post!
    xoxox e (modern24seven)

  4. We have a bar cart at home and it`s probably one of my favorite pieces of furniture in the whole house. It`s dark brown with a white marble top (from Russia, and really old, it used to be a nightstand).
    I think already the different drinks make it look very nice.
    Definitely something you see more and more in interiors! And I get why.

  5. I heart Roxy and had the pleasure of meeting her in person. Her positive atitude and love of life is contagious. I admire her success, her commitment, and the company/brand she has created. I aspire to have the same success with ever swoon. I’m so happy I have an AMAZING brand stylist in my corner. xoxo

  6. I have the Society Social Draper Table in Stone that I use as my bar and I love it! It’s just as pretty in person. Very excited about the new products.

  7. LOVE this post. I can’t believe I hadn’t heard of Society Social before- drooling over these bar carts! I also love these tips on branding. You do that so well, as clearly does SS. I’ve just started blogging and one of my goals is to work on making sure I’m presenting a consistent image. I love these tips- thank you!

    Also, thank you so much for visiting my blog. You’ll have to visit New York soon!

  8. I know this if off topic but I’m looking into starting
    my own blog and was curious what all is required to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very internet smart so I’m not 100% certain. Any recommendations or advice would be
    greatly appreciated. Thank you