SNEAK PEEK // ever swoon

A little brand backstory…

Continuing on with the branding theme from yesterday, I wanted to take a moment to show you a project I’ve been working on that is launching next week! You may have seen/heard that Tamra of Walks with Bella has started her own event planning and styling company, ever swoon (how cute is that name?). She came to me to help her create her brand, business card, and website.

I’m sure I speak for many when I say one of the most memorable shots from her fabulous wedding are her sparkling heaven Christian Louboutin heels (that her then-fiancé surprised her with — yes, you read that right). Luckiest girl in the world?

When first conceptualizing her brand identity, I naturally gravitated toward using the shoes as symbolic of Tamra herself, but in general, why else would you wear such fun shoes unless you were attending some fabulous event? Perfect!

It’s pure female modesty that made Tamra a little apprehensive at first about making the company’s brand about her, but like I tell all my clients (and ahem, myself), you have to brand yourself: you want to be seen as a tastemaker, an expert in your field. Clients will hire your company because of you, your style, and what makes you stand out from the rest!

So thrilled she agreed! And we’ve been having so much fun together I feel like I’ve known her forever. Here’s a peek at what we’ve been creating:

The biz cards are gold foil, plus a glitter foil for the shoes!

I call this “the money shot” —she was so blissfully happy she didn’t even notice the photographer snapping away!

We had a blast coming up with all the little icons and rollover effects! Heh heh…

The blog: isn’t a disco ball completely appropriate for her?

Be sure to sign up for the ever swoon e-blasts to stay up-to-date on when she is officially moving from Walks with Bella! You won’t want to miss out on all the twitter and blog parties she’s got planned, plus inspiration galore coming our way.

Take it from me, this well-heeled lady has got the style, the energy, the vision, and so much more that you won’t want to miss the Tamra train! ;o)

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. Best sneak peek! I’ve been checking ever swoon’s website every week (just in case haha) since Tamra announced it on her blog. Can’t wait to see the finished product 🙂

  2. Gorgeous and unique logo!! I’m absolutely loving those business cards, as they have such personality while still being timeless and professional.

  3. Gorgeous look, the logo, the website…can’t wait to see more! Her smile is so full of energy and excitement– beautiful! 🙂 xx

  4. I just LOVE it all!!!! The site just looks fun, clean and happy! And Tamra…those shoes are INSANITY!!! Keep your husband forever..obvs!! xoxo elizabeth

  5. This is gorgeous! The site, the cards, everything!!! So fun, and so perfect for someone who needs help with their special event. If I got married again I would totally love her help 🙂 Thanks for sharing this sneak peek!

  6. Two of my absolute favorite bloggers teaming up together to create magic. Such a great collab. The icons are so cute. I spot bella.

    Great work, girls. Looking forward to the launch!

  7. Thank you for all of your support and encouragement! Erika, you’ve gone above and beyond the duties of a brand stylist and I am so grateful I’ve been able to work with you on ever swoon. Thank YOU for bring my company to LIFE! xoxoxo

  8. OMG I love Tamra and you completely captured her and her business in one image. I guess that’s why you do this for a living! I literally cannot wait for the day that I can hire you to do the same for me. Love it! Congrats, Tamra!
    xoxox -e (

  9. I am obsessssssssed. Words cannot describe. If I was looking for a wedding planner and saw this website, they would be hired in a second!!!!! The branding is everything for planners! Such talented ladies!!

  10. Erika, you have sone such a fantastic job on this. I LOVE the Studio Swoon blog page, and Tamra’s new logo. A beautiful collaboration of some insane talent.

  11. this was almost too much fun. almost. love Tamra. love Erika. you two are a powerhouse! so excited for the launch (and so fun to see your post on my jewelry again! thank you!)

  12. The glitter foil on the business cards is genius! Loving all the little sparkle details (confetti, disco ball). What a fabulous concept. As for branding yourself… this speaks to me. As I am in the process of implementing a brand makeover for my business. I’ve spent years branding and rebranding Clients, finally setting aside time to focus on my own brand. Thanks for the inspo, Erika!

  13. SO, SO excited for the launch!!! You have done such an amazing job with Tamra’s branding! It truly fits her to a “T”!!! (haahaa sometimes i crack myself up when I think I’ve said something witty!… i am such a dork!) really, it is so incredibly perfect and encompasses her spirit…she IS glitter! always sparkling, that girl 🙂 XO brynn