So I bet everyone wants to know if I got to meet my design idol, Kelly Wearstler? Well…I didn’t even make it to the party.

Sunday afternoon we took our daughter to one of her best friend’s birthday parties. And if I hadn’t been gone all weekend at a volunteer retreat (on 5 hours of sleep) I might have felt ok tearing her away from her friends. But I didn’t. Let’s just say lots of tears were shed when I finally decided I wouldn’t make it in time after all. But it was my decision. And yes, for my kid…

Lots of subsequent worries followed that perhaps my “mommy” situation did not fit into the #LuckyFABB model. Would everyone be 15 years younger, single and fabulous? I’m not a fashionista, a risk-taker in fashion, WTH am I doing? Will I be irrelevant?

Jennet Chow of Jellypop Shoes & Erika Brechtel of small shop, Lucky FABB

Client and mommy, Jennet Chow of Jellypop Shoes

I am happy to report that that was not the case at all! With panelists like entrepreneurial mommies Jessica Alba, Elizabeth Banks and Randi Zuckerberg, and musings on more than one occasion about “how do moms balance work and kids?” I felt connected and dare I say, NOT crazy for missing my one opportunity to meet my design idol.

Plus TWO of my brands were at the event! Jellypop had an adorable booth (and everyone was carrying the bags!), and Vanilla Bake Shop did a gorgeous dessert table for LeSportSac.

I was kinda like a proud momma.

Vanilla Bake Shop dessert table for LeSportSac

I have so much more to share with you but I have to keep it short today (need to focus back on my clients!). Here’s what you have to look forward to in the next week or so if you’re interested:

1. How to Increase Search Engine Ranking

2. Top Social Media Trends of 2012 

(Lucky does have taped sessions and tweeted photos from the event on their site if you just can’t wait!)

I got so much out of this experience both professionally and personally, and I hope @LuckyMagazine will come back west next year!


  • May 1, 2012 Reply


    I’m so glad you had fun and got to meet some inspirational gals!!! You’re SO fabulous – there was no doubt you would be a total hit at the conference ;) Now, get to NYC already!!!

  • May 1, 2012 Reply

    So glad you had a great time.
    P.S. You are a great momma!

  • May 1, 2012 Reply

    {The Design Daredevil} Jessie D. Miller

    Aw Erika! You are a super woman! I don’t know how you do it. You will get to meet Kelly again, and remember she’s a working Mom also….! XO

  • May 1, 2012 Reply


    My dream is to meet Kelly…we can hunt her down together!!! I’m sorry you didn’t get the chance to meet her though. FABB sounded amazing though and what a panel!!! xoxo Elizabeth

  • May 1, 2012 Reply

    Courtney Deyle

    That just made my heart smile :) You’re such a wonderful mom, and I’m sure she will remember that. On the other hand, maybe we can get together and stalk Kelly’s boutique until she arrives? Haha just kidding, kind of (I’ve thought about it) ;). But I’m glad you had fun and were surrounded with so many inspiring people. And you are so relevant! YOU also inspire so many people every day including myself, and I just know people were sooo happy to meet you! Have a great week!


  • May 1, 2012 Reply


    Can’t wait to get your tips from the event – you are a great mom and probably got more out of that time than anything else you could have done. I can’t really concentrate because of that pink ruffly cake – it is the best thing I have ever seen!
    xoxo -e (

  • May 1, 2012 Reply


    That’s awesome and you are so smart and strong– your daughter is one lucky lady. I actually had Vanilla Bake Shop make my son’s birthday cake over the weekend and they did an amazing job!! Love them. I can’t go more than 6 months without having their Fleur de Sel cake. :)

  • May 1, 2012 Reply

    Brynn {chartreuse & a twist}

    I am so happy that you attended!!! What an amazing experience :) And as for your design idol…there could always be another opportunity for this! Looking forward to your recaps!!! XO brynn

  • May 1, 2012 Reply

    Jordan – Queen of LA

    i think its crazy you dont consider yourself a fashionista – you are always put together so well, you look great!

    ps. i am a hugggeee fan of vanilla bake shop – and their logo is just as good as their treats!

  • May 1, 2012 Reply


    You’re such a sweet mom! It was so nice to meet you in person, you’re as sweet as I thought you would be!

  • May 1, 2012 Reply

    Drew {Coral Cafe}

    You are the BEST mom!
    To put your daughter first over the fabulous KW is so admiring!
    I’m sure one day soon you WILL meet her and it will be just fabulous!
    Until then, you definitely have your priorities straight and deserve all the best in life!

  • May 1, 2012 Reply

    Andi of My Beautiful Adventures

    So delighted that you had such a fabulous time! You look gorgeous in that pic!!!

  • May 1, 2012 Reply

    Megan Abigail Chandler

    sounds sensational!!!!

  • May 1, 2012 Reply


    You are an inspirational Mommy, Erika. It’s so hard to strike a balance sometimes…so glad I am in amazing company.

  • May 1, 2012 Reply

    Gaby [The Vault Files]

    You’re such a good mom Erika, it says a lot about you. Happy you got the chance to assist, can’t wait to hear all about it ;)

  • May 1, 2012 Reply


    This seemed like such and awesome conference. I would’ve love to attend. And no worries, you seriously look 15 years younger than you are.

    Kelly did sign my Hue book and I totally choked.

  • May 2, 2012 Reply

    Rachel {little bits of lovely}

    Good for you for putting your daughter first; it would have been a tough decision, but it sounds like you followed your heart :) Oh and you are definitely a fashionista; don’t think you are not lady – you look fab! xx

  • May 2, 2012 Reply

    Lonely Wife Project

    Leighton is so lucky to have a mom like you! And Erika, you look more than a decade younger than you are so have no fear my dear.

  • May 2, 2012 Reply

    Tamra {ever swoon}

    Just another reason why I love you. You are real. You are sincere. That is why you are relevant! Obviously, your taste in fashion, design are to be admired (in my case lust after) but you can do it all and have a healthy work life balance. Tears over a missed opportunity and chance, is normal, if you didn’t have tears, then where is the passion. I’m so happy you were able to attend and meet your fabulous clients!! oh my goodness, do I have big shoes to fill! What a wonderful time, I can’t wait till your next posts and live vicariously through them.

    big hugs.

  • May 4, 2012 Reply

    Carly | a simple affair

    You are a seriously amazing mother! She’s so lucky to have you :) I almost typed “proud momma” on your Instagram pic…too funny. So glad you had an amazing time! You are seriously an inspiration in both fashion and design!

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