#LuckyFABB The Mommy Factor

So I bet everyone wants to know if I got to meet my design idol, Kelly Wearstler? Well…I didn’t even make it to the party.

Sunday afternoon we took our daughter to one of her best friend’s birthday parties. And if I hadn’t been gone all weekend at a volunteer retreat (on 5 hours of sleep) I might have felt ok tearing her away from her friends. But I didn’t. Let’s just say lots of tears were shed when I finally decided I wouldn’t make it in time after all. But it was my decision. And yes, for my kid…

Lots of subsequent worries followed that perhaps my “mommy” situation did not fit into the #LuckyFABB model. Would everyone be 15 years younger, single and fabulous? I’m not a fashionista, a risk-taker in fashion, WTH am I doing? Will I be irrelevant?

Jennet Chow of Jellypop Shoes & Erika Brechtel of small shop, Lucky FABB

Client and mommy, Jennet Chow of Jellypop Shoes

I am happy to report that that was not the case at all! With panelists like entrepreneurial mommies Jessica Alba, Elizabeth Banks and Randi Zuckerberg, and musings on more than one occasion about “how do moms balance work and kids?” I felt connected and dare I say, NOT crazy for missing my one opportunity to meet my design idol.

Plus TWO of my brands were at the event! Jellypop had an adorable booth (and everyone was carrying the bags!), and Vanilla Bake Shop did a gorgeous dessert table for LeSportSac.

I was kinda like a proud momma.

Vanilla Bake Shop dessert table for LeSportSac

I have so much more to share with you but I have to keep it short today (need to focus back on my clients!). Here’s what you have to look forward to in the next week or so if you’re interested:

1. How to Increase Search Engine Ranking

2. Top Social Media Trends of 2012 

(Lucky does have taped sessions and tweeted photos from the event on their site if you just can’t wait!)

I got so much out of this experience both professionally and personally, and I hope @LuckyMagazine will come back west next year!

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. I’m so glad you had fun and got to meet some inspirational gals!!! You’re SO fabulous – there was no doubt you would be a total hit at the conference 😉 Now, get to NYC already!!!

  2. My dream is to meet Kelly…we can hunt her down together!!! I’m sorry you didn’t get the chance to meet her though. FABB sounded amazing though and what a panel!!! xoxo Elizabeth

  3. That just made my heart smile 🙂 You’re such a wonderful mom, and I’m sure she will remember that. On the other hand, maybe we can get together and stalk Kelly’s boutique until she arrives? Haha just kidding, kind of (I’ve thought about it) ;). But I’m glad you had fun and were surrounded with so many inspiring people. And you are so relevant! YOU also inspire so many people every day including myself, and I just know people were sooo happy to meet you! Have a great week!


  4. Can’t wait to get your tips from the event – you are a great mom and probably got more out of that time than anything else you could have done. I can’t really concentrate because of that pink ruffly cake – it is the best thing I have ever seen!
    xoxo -e (modern24seven.blogspot.com)

  5. That’s awesome and you are so smart and strong– your daughter is one lucky lady. I actually had Vanilla Bake Shop make my son’s birthday cake over the weekend and they did an amazing job!! Love them. I can’t go more than 6 months without having their Fleur de Sel cake. 🙂

  6. i think its crazy you dont consider yourself a fashionista – you are always put together so well, you look great!

    ps. i am a hugggeee fan of vanilla bake shop – and their logo is just as good as their treats!

  7. You are the BEST mom!
    To put your daughter first over the fabulous KW is so admiring!
    I’m sure one day soon you WILL meet her and it will be just fabulous!
    Until then, you definitely have your priorities straight and deserve all the best in life!

  8. You are an inspirational Mommy, Erika. It’s so hard to strike a balance sometimes…so glad I am in amazing company.

  9. This seemed like such and awesome conference. I would’ve love to attend. And no worries, you seriously look 15 years younger than you are.

    Kelly did sign my Hue book and I totally choked.

  10. Good for you for putting your daughter first; it would have been a tough decision, but it sounds like you followed your heart 🙂 Oh and you are definitely a fashionista; don’t think you are not lady – you look fab! xx

  11. Just another reason why I love you. You are real. You are sincere. That is why you are relevant! Obviously, your taste in fashion, design are to be admired (in my case lust after) but you can do it all and have a healthy work life balance. Tears over a missed opportunity and chance, is normal, if you didn’t have tears, then where is the passion. I’m so happy you were able to attend and meet your fabulous clients!! oh my goodness, do I have big shoes to fill! What a wonderful time, I can’t wait till your next posts and live vicariously through them.

    big hugs.

  12. You are a seriously amazing mother! She’s so lucky to have you 🙂 I almost typed “proud momma” on your Instagram pic…too funny. So glad you had an amazing time! You are seriously an inspiration in both fashion and design!