CLIENT PROJECT Merely Sweets

Merely Sweets
Bakery

Project est. 2012
Orange County, CA
Rebranding
Photo Styling
Print
Website
Illustrations

Brother and sister team Robert and Diane Yoon called on small shop to develop the brand of their recently opened bakery to a level worthy of the quality of their goods. From art direction at the photo shoot, to copywriting of taglines, to creating little custom drawings, Erika gave them a totally unique look to grow with their business. (photography byJennifer Daigle)

www.merelysweets.com

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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