Luxe Link

Project est. 2013
Los Angeles, CA
Photo Shoot Styling

The original purse hook Luxe Link required a rehaul of their brand image and website, which included a redesign of their logo, packaging and website. All new photography was a key component to the rebranding, and Erika Brechtel conceptualized home vignettes and street style images for the shoot, photographed by Jennifer Daigle.

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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