Home Decor

Project est. 2013
Columbus, OH

After working as a product developer, buyer, and a blogger at House of Earnest, designer Erin Souder decided to branch out on her own with a custom decor line. Because her artisanal collection embodies a contemporary aesthetic thoughtfully crafted, a logo that conveyed the same sense of natural simplicity was essential to the foundation of the brand. With a circular crest version of the logo added for versatility, the branded elements were carried into her shop design, complementing the refined quality of her products and photography.

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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