Project est. 2013
After working as a product developer, buyer, and a blogger at House of Earnest, designer Erin Souder decided to branch out on her own with a custom decor line. Because her artisanal collection embodies a contemporary aesthetic thoughtfully crafted, a logo that conveyed the same sense of natural simplicity was essential to the foundation of the brand. With a circular crest version of the logo added for versatility, the branded elements were carried into her shop design, complementing the refined quality of her products and photography.