CLIENT PROJECT Private Label International


Private Label International
Interior Design

Project est. 2014
Phoenix, AZ

After years of building a solid reputation creating branded interiors for commercial and hospitality clients worldwide, interior design firm Private Label International knew it was time to look inward and create their own rebrand. They brought in Erika to help them hone in on their target audience and message in order to develop a look and content that accurately conveyed their strengths in strategic design.

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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