Welcome to ErikaBrechtel.com!

smallshopstudio is now Erika Brechtel

I’m absolutely thrilled to have you here! As a brand stylist, I’ve come to realize that there are soooo many ways to incorporate your brand style than just in business. Therefore, I wanted to create a new website where I could provide content in four main ares: styling your business, your home, yourself, your life. I hope you’ll check out each section for not only category-specific blog posts, but also additional content, tips, and inspiration.

I’ll be continuing to make updates so please bear with me!

Thank you so much for visiting, I hope you’ll stick around and let me know what you think.


Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. So beautiful as usual! I am so happy for you and the path you keep paving. Evolving, growing and inspiring others at the same time! wooohooo get it girlie.