Gray Malin logo by Erika Brechtel Minori red white umbrellas

Break out the bubbly: this week client Gray Malin relaunched his much anticipated shop & lifestyle site, featuring his gorgeous namesake travel photography, as well as ceramics, pillows and surfboards, oh my!

I cannot express how much of an honor it was for me to have the opportunity to work with Gray on his total rebrand, new logo design and website design. He is not only extremely talented but had a very clear vision about the direction he wanted to see his brand go, which always makes for a successful collaboration. For the scope of this size, it was definitely one of the fastest projects I have been on and am really proud of what we created in such a short amount of time. Gray’s dedicated team and developer Brand Knew worked long and hard the past six weeks pulling it all together (and if you didn’t know, that timeframe is miraculous considering the size of the site!). Updates and additions are underway, but I hope you’ll check out and let them know what you think!

Also check out the coverage he has gotten on Domaine Home and Lonny already! The best is yet to come for this young talent…


Image: “Minori Red & White Umbrellas” by Gray Malin (La Dolce Vita series); logo by Erika Brechtel

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. I checked out the site when it launched and it definitely made me want to jet off somewhere. I did not know you had designed it, but should have. Beautiful work!
    Cheers to you and Gray- a job well done!