HOURGLASS COSMETICS Flagship Store Opening on Abbot Kinney

Hourglass store opening Abbot Kinney Sept 2014 storefront

Just in time for their 10-year anniversary, Hourglass Cosmetics unveiled their very first store in one of LA’s hippest neighborhoods in Venice, CA last week. I was of course so honored to attend the swank soiree and get a sneak peek of the stunning environment they’ve created, open to the public this week. The 1400-square-foot space melds old and new, with existing brickwork and a wood beam ceiling as backdrop to a curvilinear art installation of backlit vertical glass rods, large displays, edged mirrors, and a zig-zag shaped display fixture made of onyx quartz and marble.

Hourglass store opening Abbot Kinney Sept 2014 store design

Hourglass store opening Abbot Kinney Sept 2014 displays

Both floors of the space were packed Thursday night, as guests were able to try out some of the most popular Hourglass products and learn about the state-of-the-art Google glass tutorials that will be performed by expert makeup artists at the store. “When I launched the brand in 2004 my focus was on advanced ingredients, modern design and exceptional functionality,” says Founder & CEO Carisa Jones. “Now, a decade later, we are elaborating on this concept with an innovative new store. It’s strong and clean, with an element of femininity—the essence of Hourglass.”

Hourglass store opening Abbot Kinney Sept 2014 party Erika Brechtel

Hourglass store opening Abbot Kinney Sept 2014 DJ

Hourglass store opening Abbot Kinney Sept 2014 Erika Brechtel

I was more than thrilled when I got home to discover that one of my all-time fave, must-have beauty products — Hourglass’ Vitamin A Lip Oil (below) — was included in the gift bag! Swag score!

Hourglass store opening Abbot Kinney Sept 2014 gift bag lip oil ambient light palette

Congrats to Hourglass Cosmetics on the store opening and 10-year anniversary!

SHOP THE MOST POPULAR HOURGLASS COSMETICS PRODUCTS:

xoxo-EB

Photos by Jolie Smith, and Benny Chan c/o Hourglass Cosmetics

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

1 Comment
  1. Why do you not show your new cosmetic line on your website? I was interested in the new equilibrium.