THANK YOU! Celebrating 12 Years of #GIRLBOSS

Erika Brechtel 12 year anniversary girlboss balloons.jpg Erika Brechtel 12 year anniversary girlboss

I can hardly believe it’s been 12 years since I struck out on my own, and what a wonderful journey it has been! I am so fortunate to get to do what I love every day, and to work with (over 100!) clients that I truly admire and want to make happy. And to have gotten some really amazing features in the midst of it all is a dream come true.

So today I just want to say THANK YOU to those entrepreneurs and publications, but especially to YOU my readers, many of whom have stuck around with me for the past four years! Wow, how times flies and how much things have changed around here. I so appreciate your loyalty throughout it all!

If you have a moment, I would LOVE to hear from you below — who are you? Where are you? Please say HI!


Read about Erika’s 12-year journey here:
A Brand Story Part I: How I Got My Start

A Brand Story Part II: The Tipping Point


Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

  1. Congratulations to you Erika! I’ve been following for a number of years and have enjoyed tagging along on your journey. Thank you for the inspiration!

  2. Congratulations! I too have been following you for a number of years, and I always am so happy to see a post from you. Thank you for the years of inspiration that you’ve given us and here’s to many many more (hopefully some of us can inspire you along the way too).

  3. I only just discovered your blog this year, but I am completely smitten! I love your style & energy! And to see a Hawai’i girl doing big things, especially in such a creative way, is so, so inspiring! Congratulations on this amazing milestone, Erika, I can’t wait to se what you come up with next! Aloha!

  4. Hi Erika! Congrats on 12 amazing years! I’ve been following your blog for over a year now. I run a small design company and am always so inspired by you! Keep up the great work and here’s to another 12 years and beyond! xo, Nicole

  5. Sweetie Pie:

    Congratulations on your remarkable career! We are so proud of what you’ve accomplished!

    From an objective observer,
    Love, your Mom!

    1. Oh, wonderful, Sasha-Shae! So glad to have you here on this little page, and thank you for taking the time to comment!

  6. Three years ago I googled “fiddle tree” and I stumbled upon your blog. To say you and your work is an inspiration to me is an understatement. Design/Art is one of my passions and is an escape from my hectic not-so-creative, though successful, career (insurance sales!). Your “5 pieces” rule is tattooed into my brain and has helped me make my home beautiful. It is so refreshing to see a female following her passion and turning it into a successful career. You are my Kelly and my Kate!

    Congrats! xo-Saher from Indianapolis, IN

    1. Oh my gosh Saher what an amazing compliment! Thank you so much for this incredible encouragement. I love that you are finding ways to explore your passion that does not have to be career-related….then it might be work and not as fun! Keep enjoying your creative side! xoxo

  7. Congrats Erika!!! Wishing you all the best. So glad I found your blog, you inspire me to grow and continue on my journey of being my own creative boss someday!!!!

    Mahalo!!!!! xoxo

    1. Thank you Noni for your loyalty to this little page of mine! It means so much to me that I can inspire you out there!

  8. CONGRATULATIONS! You are a big inspiration to me. Absolutely adore your style and strength. I’m a Peruvian entrepreneur living in Washington DC; constantly creating because of my huge love for design. Here’s to many many more years of success. Thanks for sharing your passion with us. xx.