In those rare moments of downtime, I do love getting caught up in one of my fave magazines, PORTER. Without a doubt I find new-to-me forward-thinkers, visionaries, inspirations. The most recent Winter Escape 2014 issue features the provocative work of 1970’s fashion photographer Guy Bourdin (1928-1991), and it fired me up! Inspired by Surrealism and photographer Man Ray, Bourdin really shines in his commercial work, taking his creativity to the masses, his ability to highlight product in an artistic light. Bourdin’s creations for French Vogue, Charles Jourdan, Pentax and Roland Pierre in the 1970’s are so innovative, you would not guess they were product placements at first glance.
Bourdin’s impact on contemporary commercial photography lies in his passion for staging a narrative around the product that draws the viewer/buyer in…trepidatiously…making it that much more alluring and ultimately (the goal), memorable.
All images by Guy Bourdin