#1: Find Your Own Unique Brand Style

Create an inspiration board to use as a ruler by which to build & measure your look & feel.


#2: Deliver a Consistent Stylistic Message

Find a muse (or two or three).
Ask yourself, “What would [insert muse here] do?”


#3: Build Brand Name Recognition

Make sure your social media handles match on the 4 main outlets:
Facebook, twitter, Pinterest, instagram (even better if they match your URL!)


#4: Create Brand Quality

Invest in professional photography & shoot styling.
We live in an imagery-driven society; it is well worth it.


#5: Ensure Brand Endurance

Be master & commander of telling your own brand story.
Don’t leave it up to others to fill in the blanks.


Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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