BRAND BUILDING Five Helpful Articles

Erika Brechtel branding logo stationery biz card white black rose gold foil

Obviously, I love branding. And I strive to create brands for my clients that they absolutely love (as I love mine!). A brand needs to be three things: right for them, unique in their marketplace, and consistent throughout all media and messaging. They should feel proud, take ownership, be invigorated, have fun with it, want to push it out every single day. So when I find inspiring articles around the internet on the subject of branding, why it’s important, what you should know, and tips on how to implement it, I feel compelled to share.

Whether you’re an entrepreneur, an owner of a company, or just an individual interested in defining and refining your own personal brand, these five articles on the business of branding provide a lot of helpful info to keep in mind through the process:

It’s Not You, It’s Your Story: Why Branding Matters

The 4 Essentials to Building Your Brand on Social Media

What Your Logo Color Says About Your Company

Extraordinary Design Lessons from 4 Companies that Changed the World

Great Branding is Invisible



Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

1 Comment
  1. Hey Erika

    I love your approach to branding: “right for them, unique in their marketplace, and consistent throughout all media and messaging.”

    As you say, great branding should be invigorating and inspiring.

    Great branding is all about capturing the essence of what companies stand for. The best brands can capture their essence in one word. Like Disney – “Magic”, or Nike – “Inspiring.”