Obviously, I love branding. And I strive to create brands for my clients that they absolutely love (as I love mine!). A brand needs to be three things: right for them, unique in their marketplace, and consistent throughout all media and messaging. They should feel proud, take ownership, be invigorated, have fun with it, want to push it out every single day. So when I find inspiring articles around the internet on the subject of branding, why it’s important, what you should know, and tips on how to implement it, I feel compelled to share.
Whether you’re an entrepreneur, an owner of a company, or just an individual interested in defining and refining your own personal brand, these five articles on the business of branding provide a lot of helpful info to keep in mind through the process: