“SORRY, I’M NOT THIRSTY” Reformation Cocktail Collection

Reformation Cocktail Collection lookbook Bordeaux

Let’s get this party started.

In 2009, a former model began repurposing flea market and vintage shop dresses from the back of a Los Angeles store. Today, Yael Aflalo runs the eco-friendly line Reformation amassing a celebrity fanbase while remaining down-to-earth, literally. Each piece on the site is accompanied by its carbon and water footprint details, and each shipment includes a return label back to the company for repurposing when the customer would otherwise toss it out. And although “sustainability” in itself does not sound particularly sexy to many, the clothing is indeed, dripping with it. Here’s Reformation’s latest hit, The Cocktail Collection, with 70’s-inspired, low-cut, low-maintenance, holiday must-haves that I want in every color:

Reformation Cocktail Collection lookbook Orion

Reformation Cocktail Collection lookbook

Reformation Cocktail Collection lookbook Goya

Reformation Cocktail Collection lookbook Sonya

Reformation Cocktail Collection lookbook Sophie

SHOP THE COLLECTION:

Bordeaux Dress in Pimms
Bordeaux Dress in Pimms
Seine Dress in Peacock
Seine Dress in Peacock
Ruben Dress in Black
Ruben Dress in Black
Escala Dress in Cherry Bomb
Escala Dress in Cherry Bomb
Sonya Dress in Daintree
Sonya Dress in Daintree
Orion Dress in Krill
Orion Dress in Krill

 

Seine Dress in Cognac
Seine Dress in Cognac
Ruben Dress in Daytona
Ruben Dress in Daytona
Goya Dress in Fresh Air
Goya Dress in Fresh Air
Brinsley Coat in Rodney
Brinsley Coat in Rodney
Bordeaux Dress in Carla
Bordeaux Dress in Carla
Goya Dress in Koi Kata
Goya Dress in Koi Kata
Ruben Dress in Buff
Ruben Dress in Buff
Sophie Jumpsuit in Nightcrawler
Sophie Jumpsuit in Nightcrawler
Bordeaux Dress in Omen
Bordeaux Dress in Omen

 Reformation’s tagline:
“We make killer clothes that don’t kill the environment.”

Definitely killin’ it with this collection.

xoxo-EB

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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