NEON ART Javier Martin’s “Blindness”

“Art has a purpose; it should not just be beautiful. As an artist, you have responsibilities. I could not possibly paint flowers in the world we live in. I have the mission to say something meaningful.” 
~ Javier Martin, artist

Spanish artist Javier Martin’s “Blindness” series is meant to function as a provocative social commentary on superficial consumption. But the aesthetic forms he creates are in essence, quite beautiful. Who wouldn’t want an oversized black and white portrait of a lithe supermodel with attributes highlighted by neon? I know I do (I’ll take the Kate Moss one, obvs).

But he wants his audience to know, that’s the whole point: it is precisely our desire to admire and own beautiful things for the sake of it that may blind us from what lies beneath — good or bad.

“I think that money is a tool for power and control. People see in money another god, a social god. They are blinded by consumerism and the idea of wealth. It is so important not to lose our reality and to reflect on what beauty is. We should not forget the true values in life and how we are blinded by everything.”

With shows all over the world — Madrid, Hong Kong, New York, Lisbon, Peru, Korea — Martin’s “Blindness” series can currently be viewed stateside at Valli Art Gallery in Wynwood, Miami.

Images via

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).