BRANDING TIPS on The Everygirl!

Ladies, is your gender holding back your brand?

In my 15 years of working with female branding clients, I heard over and over the same obstacles that might have been holding them back on social media. So I decided to round them up with tips I’ve shared with them to push past it. Check out my piece, “How Your Gender May Be Holding Back Your Brand,” and let me know, can you relate?

Thank you to The Everygirl, for allowing me to share and hopefully empower more women entrepreneurs!! (And btw, the tips apply to everyone, not just women!)

Erika Brechtel

Erika Brechtel

Creative Director

Desiring an online space to explore well-rounded, inspired content in all topics she loves most, Erika created 'The E List' (formerly the Small Shop blog) in 2010. When not enjoying an “occasional" glass of wine and wanderlusting for even warmer climates, Erika can be found sharing laughs with friends and family, and trying her very best to keep up with her 6-year old daughter (yet failing miserably).

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