WORK ONE-ON-ONE WITH ERIKA
Branding partner for 20+years
With a process honed over two decades, I feel fortunate to be able to guide my clients step-by-step through creating a foundation that will set the stage for everything they put out into the world, with clarity and confidence. It goes much deeper than a few simple graphics; who are you doing this for? Why? Why should they choose you? And how do you maintain your authentic voice and purpose to be able to do it all in the most fulfilling way possible? We get to dig deep and explore this together to ensure your brand is wholly aligned with who you are and where you're going.
full service
Brand Building Offerings
Clients come to me for both new brands and rebrands, top to bottom. We build out a phased approach and work through each step together. At the completion of our base project together, you have all the assets you need to move forward with or without me. More often than not, clients stay on with me on a monthly basis as they know I know their brands innately, they trust that they can count on me to deliver for them (because I am invested in your success!). It is a collaborative partnership and relationship, one that is enjoyable, supportive, uplifting, and fun!
STEP 1
Brand Strategy
In-person team workshops or video strategy sessions that include audience analysis, brand purpose, positioning and essence exercises, plus strategic initiative roadmap development, brand messaging copywriting, and a summary guide for your future use.
STEP 2
Brand Design
Comprehensive brand identity design including brand naming and development of logo marks, brand style guides, identity systems, and collateral.
STEP 3
Digital Design
WordPress website design, Shopify eCommerce design, email newsletters, digital marketing, and social media design, content creation, and strategic editorial calendar development.
STEP 4
Print & Packaging Design
Custom brochure and book design, print advertisements and flyers, signage, bags, tags, labels, special construction, and product packaging design.
STEP 5
Art Direction & Photo Shoot Styling
Pre-shoot creative direction, location scouting, vendor coordination, prop rental and purchasing, storyboarding, and day-of styling.
STEP 6
Sales & Marketing Support
Presentations, pitch decks, sales sheets, media kits, trade show and event graphics, and exhibition and experience design.
kind words
FROM WOMEN FOUNDERS
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"
Alessandra Salituri, Citizen Atelier
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
consulting
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