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Erika Brechtel

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ERIKA BRECHTEL

Make your mark,
make it matter.

I help women transform their expertise, vision and purpose into a life and body of work that leaves a lasting mark.

LEARN HOW

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WORK ONE-ON-ONE
WITH ERIKA

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LEARN AND GROW
WITH ERIKA

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JOIN WOMEN FOUNDERS
AROUND THE WORLD
ABOUT ERIKA BRECHTEL

Global social entrepreneur, strategic advisor and brand consultant for women leaders

For more than 20 years, I have helped women clarify what they are here to build, give form to their ideas, and move forward with greater purpose, confidence, and impact. My work has taken many forms, including brand strategy, business advisory, speaking, writing, teaching, mentoring, angel investing, nonprofit leadership, and the founding of Élanoura.

Across every chapter, I have remained committed to creating the clarity, tools, connections, and opportunities that help women claim their voices, expand their influence, and contribute in ways that are distinctly their own.

MEET ERIKA

the method

Leave a lasting mark.

Anyone can be visible. With more tools and platforms than ever before, it has never been easier to put something into the world. The more important question is how to create something that matters, not only to the people you hope to serve, but to you.

The Lasting Mark Method is a four-part framework designed to clarify who you are here to serve, why your work matters, what makes your perspective distinct, and how your ideas should be expressed. Developed through more than 20 years of working with clients, teaching, speaking, facilitating, mentoring, and building Élanoura, it creates the foundation for your brand, your offerings, and the body of work you are here to build.

What is the mark only you can make, and why will it matter?

LEARN MORE

ÉLANOURA GLOBAL COLLECTIVE

Purpose in action.

As seen in Forbes, Élanoura is a global collective for women founders and leaders creating meaningful change through business, leadership, and service. Founded by Erika Brechtel, the social enterprise brings accomplished women together for leadership development, global community, and hands-on giving back, donating 10% of every retreat fee to local nonprofit partners and volunteering in person with the communities they visit.

Since 2022, Élanoura has gathered women from 24 countries across four retreats in three countries, funding period products for girls in Morocco, programs for women survivors of violence in Mallorca, job skills training for women refugees and gym equipment for girl refugees in Greece. In October 2026, the collective continues this work in Japan through a new retreat centered on purpose, perspective, cultural connection, and meaningful contribution.

Through every experience, Élanoura helps women reconnect with what matters, expand their sense of possibility, and turn personal clarity into collective impact.

EXPLORE JAPAN 2026

FORBES
HOW THIS FOUNDER IS USING GLOBAL TRAVEL TO ELEVATE WOMEN
THRIVE GLOBAL
ERIKA BRECHTEL ON HOW WE NEED TO ADJUST TO THE FUTURE OF WORK
HELLO GIGGLES
3 REASONS WHY YOU SELF-SABOTAGE YOUR OWN SUCCESS, EXPERT SAYS

kind words

FROM WOMEN FOUNDERS

"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"

Andrea Tello, Founder, mi|tu corazón

"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"

Dr. Masi Reynolds, Masi Clinic

"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"

Leah Morgan, Head of Marketing, Qvin

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."

Liz Hall, Eeze Natural Health & Travel-eeze

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."

Tiffany Wong, Million Dollar Baby

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"

Jennet Chow, Jellypop Shoes & Evolution Design Lab

"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Seda Bilginer & Amanda Sichon, Esas Beauty

"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"

Alessandra Salituri, Citizen Atelier

“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."

Marisa Perry, Marisa Perry Atelier NYC

LATEST JOURNAL ENTRIES

The E List

3 Questions to Ask When Exploring Your Purpose & Path

Purpose Exercise: Setting Your Emotional Scale

Featured on Thrive Global: 5 Ways to Redefine Success Now

READ MORE

Live life on purpose.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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