NOVEMBER GIVEAWAY Hand-Knit Scarf by Remember A Day

I’m thrilled to announce The E List’s November giveaway, generously provided by none other than my fab assistant Jenny Rose! As mentioned in our “get-to-know” post, she’s already established herself as a featured Etsy seller and an Urban Outfitters vendor. I’m honored that she is offering one lucky ‘The E List’ reader a hand-knit Remember A

FRONT ROW FORECAST Shearling You’ve Herd…

Gucci I enlisted a dear friend of mine to report on a trend of the season for us, as she’s led a career in fashion and by trade, has to look out for what’s on the style horizon. Please welcome Jolie Smith! Winter is here and what is winter without the cozy, warm and luxe

New York, New York

Ah, New York in the fall….I’m so fortunate to get to take a quick business trip to the city during its most beautiful season! But it’s been so busy that I honestly did not have a chance to get many photos, going from meeting to meeting, here and there. Lucky for me, my dear friend

DIY SHOE CLOSET A Renter’s Love Story

  Jenny here! Last time we spoke, it was about budget  decor. So I realize it may seem ironic that I have enough shoes to wear a different pair everyday for at least two months. But alas! A working gal has to have her indulgences, and I wear my work on my feet! I love shoes,

BRAND STYLED Michela Aramini, The Lovely It Girl

For the second installation of “Brand Styled” we’re honored to feature client Michela Aramini of The Lovely It Girl! When I was first approached by Michela to brand her new venture, I was immediately excited by her vision: empowering women to find their inner “It Girl,” which she accomplishes through one-on-one consulting, group workshops and


Fell in love with the autumnal aubergines and warm woods set against original 19th c. beaux-arts moldings, herringbone floors and 11 ft. high ceilings in this Parisian dream by Champeau & Wilde. Add some glam brass + Lucite, mid-century furnishings, and modern art, and well, you know, I’m not recovering any time soon. This piece


It’s definitely feeling like fall here in So Cal (at least for the moment). Perfect time to hunker down and get into the groove at my desk or out in the crisp autumn air. My current faves to work/workout… Listen to and download the songs here: Also check out last month’s playlist: Some

HALLOWEEN HOMAGE The Bests in the Biz

Happy Halloween! I continued my no-carve pumpkin tradition this year, and set out to create an ever easier version than my 2-step paint & stick “edgy chic pumpkins” DIY, and my 1-step stick “disco ball pumpkin” DIY. But well, inspiration struck and I couldn’t resist having some fun with them this go around….call it an

NEW BOOKS Art, Fashion & Design

I have a problem: I can’t get enough of design books. Art, photography, fashion, interiors — I want it all, in my home. It’s a problem because I am running out of room to store them! But due to the endless inspiration they provide me, I will make room. ‘Warhol’ / ‘W: Stories’ / ‘Jean-Louis

THE TREND Knee High Boots

I realize I’m going off the reservation by not choosing “over-the-knee” as my boot of choice this season, but I don’t know, I don’t think I can pull it off. So I’ll stay in my comfort zone and peruse the several fabulous options out there in a variety of shades from gray to tan to

THE MIX WITH YUKI Pumpkin & Black Bean Soup

Hi everyone and Happy Fall! This is my favorite time of year! But I’m an Idaho girl living in California weather and it’s making me miss the changing of the seasons.  I have a few recipes I bring out every fall that remind me of home. As you get ready to celebrate Halloween with friends,

GET THE LOOK The Fedora, Muscle Tee & Graphic Skinny

Just returned from Hawaii where I picked up a few new cute pieces for the season. And even though I had to warm-weather it up to be locale-appropriate, I know I’ll be throwing a jacket or blazer over this muscle tee + graphic skinnies pairing in no time.  Cap it off with a fall-ready topper

BUDGET DECOR 5 Tips for Chic Wallet-Friendly Interiors

Jenny here! (Erika’s assistant.) Although I’ve worked every day since I was 16, at 21 I am still a relative newcomer to the world of “earning power.” Aware of my all-too-green status, I spend with caution and a budget (sort of) in mind. And while saving money would be effortless if there was no such

ISLAND LIFE Stolen Moments

Aloha from Honolulu! We made it safely and had a day and a half of sunshine before the rains picked up from Hurricane Ana. But the islands of Hawai’i lucked out as the system moved south, and so it was business as usual in most areas, if just a bit wet. I was able to

FALL DETOX Optimal Vitality’s Clean Eating Program

This fall I’ve been making a real effort to do some real cleaning in my life. I started with cleaning out my home — I figured if I can live and work off of two suitcases for six weeks in Miami, I can live without most of the “stuff” in my house. Next I hired a

FALL GETAWAY Tropical/Transitional Wear

I’m off to Hawaii tomorrow, taking my little girl to visit my grandfather. But packing for a tropical destination in the fall? Not as easy as you’d think. Your summer wear is worn out, and you hesitate to purchase anything you can’t take into fall…or at least next spring. Here’s my thinking with this particular

GIVEAWAY! Agate Bookends from Brooklyn Thread

How pretty are these blue agate bookends from Brooklyn Thread? And how excited am I that I get to give these beauts away to one of YOU, just because?! It’s easy to enter: Comment below on where you would put these or how you would use them! Extra entries for tweeting the giveaway or pinning

THANK YOU! Celebrating 12 Years of #GIRLBOSS

I can hardly believe it’s been 12 years since I struck out on my own, and what a wonderful journey it has been! I am so fortunate to get to do what I love every day, and to work with (over 100!) clients that I truly admire and want to make happy. And to have gotten


I don’t know about you, but I have to constantly mix up my music mixes to keep them energizing and fresh for my workouts. So I thought I’d share what’s currently on repeat for me this month — some you may have heard before, and hopefully some new-to-you tunes you haven’t. I usually try to

BRAND STYLED Tamra Sanford, Ever Swoon

New column! I’ve been wanting to do something like this for a while! To be able to go back and interview some of my clients after collaborating with them to launch their brand, and introduce/reintroduce them to you makes me absolutely giddy. I love love love hearing how these amazing entrepreneurs are doing now, what

TOUGH FEMME Get the Look

I finally did it. After saving up Christmas gift cards and birthday money, I took the plunge and bought myself an AllSaints leather jacket. It’s soft and yummy, and well, pretty scrumtrulescent. I decided to pair it with a few other fave recent purchases — a Wildfox graphic tee, lightwash jeans, hot silver snakeskin heels,


Dog happens…and you’re forced to rip out and replace flooring. But then you have the perfect excuse to revamp your entire workspace! Enter: carrera porcelain tile, and a refreshed scheme to go with such a fancy floor. Paint: Allen + Roth “City Retreat” / luxe crystal chandelier / neon sign / “Pink Poodle” by Arthur

CHLOÉ SS15 Paris Fashion Week

Gaby Aghion, who founded Chloé in 1952, passed away on Saturday. Clare Waight Keller, Chloé’s current Creative Director, showed a spring ready-to-wear line on Sunday that upheld the label’s reputation as the epitome of French-girl-chic — a little boho, a lot of pretty, some intricate detailing here, crisp tailoring there, but most of all, feminine and effortless. Of course I love

THE TREND Gray Moto Jeans

I’m obsessed. And annoyed, because I’ve been looking everywhere in person for a pair of gray moto jeans! Thankfully there are a TON of online options, from as little as $49+. A fall must-have: no. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8