
THE PHENOMENAL METHOD
Go from marketable,
to remarkable.
What is the story you are telling the world?
Are you in control of the narrative?
What do you want to be known for?
What is the impact you want to have?
How will you be remembered?
If someone were to Google you, what do you hope they’ll find?
If your answer is something like, “I’m not sure,” to any of these questions: stop wasting time. Not only what you’re doing with your present time, but the lasting positive impact you want to have for the people you care about, for all time.
Anyone can make themselves "marketable" - but what sets apart those who are remarkable? They have clarity. And confidence. And conviction about what they're here to do, who they're doing it for, and why — the bigger end goal that will encapsulate a legacy they can be proud to leave behind.
AS SEEN IN 
four steps to
Make Your Mark, Make It Matter
It may feel overwhelming: How can I possibly think about my “legacy” when I don’t know what next week/month will look like? This is why we want to ask the right questions to get to the right answers so that the plan, the purpose, the big picture, will all fall into place and make sense, and we can finally see our way to our happily ever after.
It’s different for everyone, which is great! It means there’s room for everyone, for each of us to be our unique selves, to have our unique path, and ultimately, our unique mark on the world that we’ll be remembered for. We do that through the four steps below while clarifying what I call your 4 P's: Your People, Purpose, Positioning, and Personality.
01 Vision
We start with getting clear on the big dream, the legacy, the impact you want to leave behind for who (People), how you want to be remembered, and the fuel (Purpose) that will drive us there through the inevitable twists and turns along the way.
02 Value
Here we want to determine your unique Positioning, how you're unique vs. your peers, what your differentiators are both practically and emotionally that will connect, compel, and drive behavior — what I call the "Mind, Heart, and Soul" of your brand.
03 Vibes
Then we'll dive into how you’re most authentic through your three main "Archetypes of Influence", and how you can communicate your Personality most effectively through look, feel, voice, and emotion.
04 Vitality
The make or break it of it all: how you consistently implement and activate memorable touchpoints and experiences to grow and scale your impact, and ultimately build your legacy.

What's your "trademarkable" remarkable thing?
Through it all, we want to construct what your "trademarkable" remarkable thing is: is it your specific area of expertise applied in a unique way (your approach, your method)? Is it a unique product or solution you are bringing to market? Because it's so much more than just building instant recognition; it's about building lasting remembrance.
“I'm a woman
Phenomenally.
Phenomenal woman,
That's me.”
The Phenomenal Method
Phenomenal: something remarkable, extraordinary, or exceptional. It can also mean something is known through the senses rather than through thought.
I named my method as a tribute to the Maya Angelou poem not only because I know that women are phenomenal – we’re compassionate, passionate, focused, multi-tasking, intuitive, intentional, industrious, illustrious — but because in my 20+ years of working with women, I also know that 99% of us don’t see that in ourselves. We’re so quick to see and encourage it in others, and we’ll even go so far as to dim our own light to remain likeable, safe, and as a consequence, unremarkable.
It’s time to change that. Because our light is needed now more than ever.
success stories
FROM PHENOMENAL WOMEN
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"
Alessandra Salituri, Citizen Atelier
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC

WORK WITH ME
How are you phenomenal?
It has become my life’s work to shine a spotlight on that inner spark within each of us that is just waiting to be fired up. Because now is our time to step up and lead with the light we will be remembered for.
So stop wasting time. Be remarkable. Be phenomenal. Not just for you now, but for the legacy you want to leave behind, and the difference you can make for others.
Let’s make your mark, and make it matter.