Dr. Vonda Wright
When Dr. Vonda Wright first came to me in 2019, she was a nationally recognized orthopedic surgeon and longevity expert with an audience of approximately 4,000 followers. Through our strategy work, we identified the natural alignment between her medical expertise, passion for healthy aging, and commitment to women’s empowerment, positioning her to become a leading voice in the emerging menopause movement.
By 2026, her audience had grown to 1.6 million followers, supported by a bestselling book, podcast, media appearances, and speaking engagements. When she prepared to launch her first product, Unbreakable Bone, she returned for a full brand refresh. We brought together her signature purple with the red-orange wave and typography from Unbreakable, expanded the color and font systems, and created a new “V” icon inspired by her signature. The refreshed identity was applied across the product packaging, business cards, Shopify product page, and comprehensive brand style guide.
LAKE NONA, FLORIDA
Rebrand Design
Business Card Design
Packaging Design
Shopify Product Page
Product Imagery
Brand Style Guide
THE PALETTE
POWERHOUSE
BOLD, ENERGETIC,
AND UNAPOLOGETICALLY
DRIVEN
ACHIEVER
DISCIPLINED,
AMBITIOUS, AND
RESULTS-ORIENTED
GUIDE + INTELLECTUAL
CLEAR, CREDIBLE,
AND DEEPLY
INFORMED
THE LOOKS
kind words
FROM WOMEN FOUNDERS
"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"
Lauren V., UCLA
Dr. Andrea Matsumura, Sleep Physician
"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"
Oula Siblini, OU LA
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"
Andrea Tello, Founder, mi|tu corazón
"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."
Maria M., Dallas TX