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Erika Brechtel

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Erika Brechtel
THE LASTING MARK METHOD

Brand strategy that lifts women leaders into a legacy that matters.

What is the story you are telling the world?
Are you in control of the narrative?
What do you want to be known for?
What is the impact you want to have?
How will you be remembered?
If someone were to Google you, what do you hope they’ll find?

If your honest answer to any of these is "I am not sure," this is where my work starts. I help you see the unique value and impact you already carry, then build the brand that carries your legacy into the world.

AS SEEN IN  

four steps

From Marketable to Remarkable

Anyone can be marketable. Few are trademarkable. The few who are remarkable leave a lasting mark. The difference is clarity, confidence, and conviction about what you are here to do, who you are doing it for, and why.

Most women leaders I work with arrive marketable. They have a service, a credential, a track record, and the basics of a brand. What they do not have is the thing only they can own. The trademarkable thing.

Without it, you compete on credentials, price, and timing. With it, you compete on yourself. The lasting mark is what you build when the whole brand gets organized around that one thing.

01 Vision

We start with getting clear on the big dream, the legacy, the impact you want to leave behind for who (People), how you want to be remembered, and the fuel (Purpose) that will drive us there through the inevitable twists and turns along the way.

02 Value

Here we want to determine your unique Positioning, how you're unique vs. your peers, what your differentiators are both practically and emotionally that will connect, compel, and drive behavior — what I call the "Mind, Heart, and Soul" of your brand.

03 Vibes

Then we'll dive into how you’re most authentic through your three main "Archetypes of Influence", and how you can communicate your Personality most effectively through look, feel, voice, and emotion.

04 Vitality

The make or break it of it all: how you consistently implement and activate memorable touchpoints and experiences to grow and scale your impact, and ultimately build your legacy.

What's your "trademarkable" remarkable thing?

The whole method points at one outcome. The mark only you can make. It might be a specific area of expertise applied a way nobody else applies it. It might be a method of your own or a product or service that does not exist anywhere else and can be turned into a TED talk, a book, paid speaking engagements, a lead magnet, a program, a course - it's uniquely yours to own and to share with the world.

This is not about instant recognition. It is about lasting remembrance and impact.

WORK WITH ME

success stories

FROM REMARKABLE WOMEN

"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"

Dr. Masi Reynolds, Masi Clinic

"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"

Leah Morgan, Head of Marketing, Qvin

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."

Liz Hall, Eeze Natural Health & Travel-eeze

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."

Tiffany Wong, Million Dollar Baby

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"

Jennet Chow, Jellypop Shoes & Evolution Design Lab

"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Seda Bilginer & Amanda Sichon, Esas Beauty

"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"

Alessandra Salituri, Citizen Atelier

“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."

Marisa Perry, Marisa Perry Atelier NYC

WORK WITH ME

Make your mark matter.

In 20+ years of working with women leaders, I have seen what happens when a brand finally names the thing only she can own. The work changes. Everyone and everything around her changes. And the legacy begins.

If you are ready to make a lasting mark, let's begin.

GET STARTED

Build a legacy you can be proud of.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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