Form & Function Orthopaedics
When Portland orthopaedic surgeon Dr. Nancy Yen Shipley made the bold move to open her own practice, she needed to create an entirely new brand from the ground up. Modernist pops of color echo her upbeat, entertainer personality, while geometric shapes playfully reinterpret the concept of orthopedic forms. Taking it one step further, we were sure to incorporate "f-f-o" into the design of the logo mark.
PORTLAND, OR
Brand Strategy
Brand Design
Logo Design
Stationery
Signage
Website Design
Marketing Postcard
Lead Magnet PDF
Flodesk Email Template
THE PALETTE
GUIDE:
EXPERT IN HER FIELD
NEXT LEVEL SOLUTIONS
A LEADER IN THE SPACE
ENTERTAINER:
UPBEAT
QUIRKY
FUN
UPHOLDER:
HIGH QUALITY STANDARDS
TRUSTED PARTNER
YOUR ALLY & NEIGHBOR
THE LOOKS
kind words
FROM WOMEN FOUNDERS
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."
Maria M., Dallas TX
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab