Thank you Alala!
Female-founded, NYC-based activewear brand Alala is graciously hosting my NYC Branding Masterclass on November 4th and I am thrilled to be partnering with this powerhouse performance brand. I was introduced to founder Denise Lee through a mutual friend, and as soon as we spoke on the phone about our shared desire to use our businesses to empower women, we knew it was a match made in her-heaven.
I have definitely become one of those mompreneurs who wear activewear all day, most days when I can, so I do get excited when I find a brand that feels good and looks good too. I love the way Alala incorporates seasonal materials and trends into their collections (like velvet, how lush is that?). For me, I just had to have the tropical print in black… a no-brainer for this island girl!
I am also a big fan of their new Superbodies initiative to bring their high style activewear to women of all shapes and sizes with a new size inclusive collection offering sizes 1x to 3X. It means so much when companies actually put their products where their purpose is. Bravo ladies!
Shop Captain Ankle Tight in Tropic and Crest Bra in Tropic by Alala
The best part of taking these fun photos is…my 10-year old daughter took them ALL! And funny, as we were heading over to the hiking trail across from our place to take them, she noticed the camera battery was about to die. So we only had time to take a total of 10 photos in 10 minutes. She did such a great job, don’t you think?
NYC peeps, hope to see you on November 4th! In addition to a special Alala pop-up shop, my client Kat Tanita will be guest speaking. Come meet us all, learn a little, and have some fun! Use code THEELIST20 for 20% off.
Click here for more info and registration!
Photos by Leighton Brechtel (age 10)
