LEARN & GROW YOUR BRAND
Online Courses & Workshops
If you're not ready to work with me one-on-one, you can take advantage of the opportunity to learn my Intentional Branding method through the Brand Building Foundations online course or my introductory BrandType Personality free workshop. Step into the full potential of your brand power, and you can start here...
AS SEEN IN 
diy your brand
Brand Building Foundations Course
Ready to build a purpose-driven & powerful brand?
Brand Building Foundations was made for women business owners, executives, and leaders who know they are here to make a mark and make it matter. The step-by-step brand foundations system is taken from Erika's 20+ years of work with clients and leading in-person branding classes to take a business to the next level for lasting impact. Otherwise, what's the point?
01 BRAND ESSENTIALS
Start with getting hyperclear on the foundational essentials of building your brand: Your 4 P’s — People, Purpose, Positioning & Personality.
02 BRAND INTENTION
From there, set your intention and define your initiatives to bring into reality the unique impact you want to create.
03 BRAND ACTIVATION
A little Branding 101 from Erika to build out your Basic Brand Assets — your logo, website, and social elements that will create consistent, memorable touchpoints for your audience.
04 BRAND EXPANSION
Once your brand foundation has been set, you can focus on building brand loyalty through enlightening, engaging, and empowering your audience.
05 BRAND LEGACY
Through effective, intentional, and consistent impressions, you can build your lasting impact -- the legacy you’ll leave behind through what only you can do.
plus...
- You'll get a template to create your very own comprehensive BRAND GUIDE
- Learn Erika's POSE Media Method to expand your brand presence
- And get extra exercises for brand REALIGNMENT when you need it in the future.
success stories
FROM WOMEN FOUNDERS
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"
Hae P., San Jose CA
"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."
Adrianna N., Phoenix AZ
"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."
Maria M., Dallas TX
"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"
Lauren V., UCLA
START WITH A FREE VIRTUAL WORKSHOP
Free BrandType Personality Workshop
Are you ready to gain clarity on the uniqueness that’s already within you? Sign up for a free 40-minute workshop to discover what your unique BrandType Personalities are to stand out from the crowd, amplify your uniqueness, and build your unique brand voice that speaks clearly and confidently.
CITIES TOURED
ALEXANDRIA, VA
SEATTLE, WA
SONOMA, CA
LOS ANGELES, CA
AUSTIN, TX
NEW YORK, NY
MIAMI, FL
BURBANK, CA
WEST HOLLYWOOD, CA
NEWPORT BEACH, CA
JOIN AN IN-PERSON WORKSHOP
Branding Masterclass Tour
An in-person workshop with fellow women founders, coming to a city near you. In this 3-hour session, Erika helps you identify and optimize your brand vision, leverage your unique brand value for impact and profit, set up your strategic roadmap, and learn how to build enduring brand loyalty while expanding your brand promise. *The Tour was put on hold during the pandemic and replaced in the meantime with the full multi-module online course Brand Building Foundations.