Clients & Projects / Fashion

CLIENT LOVE: Jellypop Shoes, Fall/Winter 2011 Website

Yet another fun collaboration!

I’ve mentioned this client many times — Creative Director Jennet Chow and I just seem to see eye-to-eye (or should I say footwear-to-footwear) so it’s always a good time! With Jellypop’s Fall/Winter 2011 collection, she wanted to go a little rough-around-the-edges as opposed to the prettier, girly look we’ve explored in previous seasons (think leather vs. ruffles, but keeping true to their teen/young adult audience).

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I decided to introduce a “blackboard” theme throughout which worked  for us in two ways: great for that back-to-school Fall narrative, but also just as good because of the inherent sketchy/hand-drawn nature of writing with chalk.

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Can you tell I had fun? Jennet and her crew always send me the best assets to work with so it makes my job even easier! And how cute are their shoes? Great client, great fun. 

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Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

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The Comments

  6. Jennet says

    Erika! You are THE BEST!!! I love working with you. Jellypop would not be the same w/o your hard work and talent. I sincerely mean that. I’m looking fwd to Spring 12! BTW, I love that office from WWW in your last post. I need to redo my office and that was the PERFECT post for what I was looking for. Going to go to Rose Bowl Flea Market to get me some good finds! We totally see eye to eye!!!! I also love your house! I just took a house tour. hehe. <3 Jennet

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