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Erika Brechtel

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Clients & Projects / Kids & Family

CLIENT LOVE: Pink Buttercream Photography

A quick & easy logo design for a past fave client

The baker and businesswoman behind the successful Bay Area Teacake Bake Shop (an old and very dear client of mine) asked me to whip up a logo for her new side business, Pink Buttercream Photography. I was extremely honored, as Agnes Hsu is majorly talented in everything she dips her genius hands into.

What I love about this project is that it’s a great example of how a client came to me thinking she knew exactly what she wanted, which I provided, but I threw in one unexpected concept into the initial round of design. It was my favorite (I didn’t say anything), and ended up being the knock-out favorite of hers and her confidantes. As I said to a new client of mine yesterday, it was that “a-ha!” moment for me once I saw it — you know when you just know?

We decided to provide her with a framed version in case she wanted to put it atop a pattern or color. And what I’ve also been doing lately for clients is creating a simplified social media icon for blogger, twitter, etc. — one of those new necessities in this internet world!

She just announced her official website launch this week and I wanted to be sure to share it with you! And no surprise: her photography of families, couples, kids and babies are all at once beautiful, blissfully happy and contemporary. She has such a great eye!

This last one is my brother, his lovely wife and bun-in-the-oven — the ones I’ll be throwing that baby shower for tomorrow. Soooo happy for them (tearing up as I write this!!). I promise to take lots of photos! And I have an easy party decor D.I.Y. that if all goes well, I’ll share that too.

Have a wonderful weekend!!

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Neda says

    October 14, 2011 at 8:33 am

    Beautiful photography! Can’t wait to see pictures of the baby shower. :) Have a great weekend! xx

  2. Heidi says

    October 14, 2011 at 9:23 am

    Everything about this is too adorable for words! Enjoy your weekend with your family!

  3. Agnes Hsu says

    October 14, 2011 at 10:21 am

    You stretched my vision beyond what I could have imagined – which is what I hope any great designer might do. Thanks so much again Erika! I’m in love with the logo!

  4. Grace - stripes & sequins says

    October 14, 2011 at 10:51 am

    beautiful design! Must say – your blog is one of my new favorites! xx

  5. Jill Browning says

    October 14, 2011 at 10:58 am

    You did a great job on this! It compliments her photography really well. I love it!

  6. victoria | vmac+cheese says

    October 14, 2011 at 11:08 am

    Pretty pretty! What lucky clients you have. :)

    I hope the shower goes well this weekend too!! Have a great time.

  7. Lonely Wife Project says

    October 14, 2011 at 11:18 am

    You have a genius eye for branding Erika! And the photography is stunning. Have fun at the shower :)

  8. karlita Borrego says

    October 14, 2011 at 11:30 am

    loved your design and the beautiful happy pictures! hope you have a great weekend!

  9. tobe | because it's awesome says

    October 14, 2011 at 11:39 am

    it’s killer. naturally. love the simplicity and whimsy. looks perfect for her style!

    hope we get to see snippets of this shower! have such a good time celebrating them! ox

  10. Emily | Recently says

    October 14, 2011 at 12:03 pm

    Beautiful design and beautiful shot of your brother and his wife!

  11. Oh, It's Just Perfect! says

    October 14, 2011 at 1:27 pm

    That is one beautiful logo! Wow. And such a beautiful shot of your soon to be niece or nephew :) Have fun at the baby shower and enjoy your weekend!

  12. Alexa says

    October 14, 2011 at 1:30 pm

    Such amazing photography! The shots are all great! And congrats to your brother! :)

  13. Annemarie @ Brunch at Saks says

    October 14, 2011 at 2:43 pm

    I think I’m in love! SO gorgeous. Off to check more of their site out now. Thank you for sharing xo

  14. Dawn {The Alternative Wife} says

    October 14, 2011 at 4:24 pm

    It’s just lovely!!! Fabulous job, sweetie. And that photo of your brother and sister-in-law is just gorgeous! Have fun at the shower and enjoy the weekend :) xoxo

  15. Tamra {walks with Bella} says

    October 17, 2011 at 10:10 am

    Fabulous job!! I love the softness of the logo, as it goes perfectly with the name and feel of her photos, which btw are so incredibly precious. You are so talented! so excited to be working with you I can hardly contain myself!

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