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Erika Brechtel

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Deeptee Jain MD

Surgeon Deeptee Jain needed a personal brand that encompassed her roles in the OR and out into board membership, medical tech innovations, public speaking, and policy advising. Being one of the Top 20 Under 40 spine surgeons in the U.S. and one of only 50 women orthopaedic spine surgeons in the U.S., Deeptee wanted a brand that reflected her standout accomplishments and her drive to develop groundbreaking, world-changing innovative healthcare solutions that transform lives. It needed to be confident, precise, elevated, and one-of-a-kind. We incorporated a bold color palette with a mix of refined traditional typography and leading-edge contemporary typography. And we organized her new website to clearly define the various roles she would step into, all under the umbrella and connected through her brand essence of "transformation."

deepteejainmd.com

PALM BEACH COUNTY, FL

Brand Strategy
Brand Design
Logo Design
Website Design
Brand Guide

THE PALETTE

POWERHOUSE:
CONFIDENT
DRIVEN
BOLD

ACHIEVER:
RESULTS-ORIENTED
ACCOMPLISHED
TOP OF FIELD

 

INTELLECTUAL:
ANALYTICAL
STRATEGIC
PROVEN

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."

Heather Kosiek, Launch Studio

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!

Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal

"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"

Oula Siblini, OU LA

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."

Adrianna N., Phoenix AZ

"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."

Sheena Keo, SMK & CO.

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand design and strategy services.
  • Join the Élanoura collective to get invited to our Global Volunteering Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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