Deeptee Jain MD
Surgeon Deeptee Jain needed a personal brand that encompassed her roles in the OR and out into board membership, medical tech innovations, public speaking, and policy advising. Being one of the Top 20 Under 40 spine surgeons in the U.S. and one of only 50 women orthopaedic spine surgeons in the U.S., Deeptee wanted a brand that reflected her standout accomplishments and her drive to develop groundbreaking, world-changing innovative healthcare solutions that transform lives. It needed to be confident, precise, elevated, and one-of-a-kind. We incorporated a bold color palette with a mix of refined traditional typography and leading-edge contemporary typography. And we organized her new website to clearly define the various roles she would step into, all under the umbrella and connected through her brand essence of "transformation."
PALM BEACH COUNTY, FL
Brand Strategy
Brand Design
Logo Design
Website Design
Brand Guide
THE PALETTE
POWERHOUSE:
CONFIDENT
DRIVEN
BOLD
ACHIEVER:
RESULTS-ORIENTED
ACCOMPLISHED
TOP OF FIELD
INTELLECTUAL:
ANALYTICAL
STRATEGIC
PROVEN
kind words
FROM WOMEN FOUNDERS
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal
"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."
Maria M., Dallas TX
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."
Adrianna N., Phoenix AZ




