Deeptee Jain MD
Surgeon Deeptee Jain needed a personal brand that encompassed her roles in the OR and out into board membership, medical tech innovations, public speaking, and policy advising. Being one of the Top 20 Under 40 spine surgeons in the U.S. and one of only 50 women orthopaedic spine surgeons in the U.S., Deeptee wanted a brand that reflected her standout accomplishments and her drive to develop groundbreaking, world-changing innovative healthcare solutions that transform lives. It needed to be confident, precise, elevated, and one-of-a-kind. We incorporated a bold color palette with a mix of refined traditional typography and leading-edge contemporary typography. And we organized her new website to clearly define the various roles she would step into, all under the umbrella and connected through her brand essence of "transformation."
PALM BEACH COUNTY, FL
Brand Strategy
Brand Design
Logo Design
Website Design
Brand Guide
THE PALETTE
POWERHOUSE:
CONFIDENT
DRIVEN
BOLD
ACHIEVER:
RESULTS-ORIENTED
ACCOMPLISHED
TOP OF FIELD
INTELLECTUAL:
ANALYTICAL
STRATEGIC
PROVEN
kind words
FROM WOMEN FOUNDERS
"This retreat was truly life changing. I felt my travel to be very purposeful since I was able to contribute to something much bigger than myself. I am so grateful to Erika for putting all of this together, with every detail intricately woven into the beauty of the retreat. It doesn’t matter what stage of business you are in, every woman leader needs a space like this. To feel empowered, comfortable, and unapologetic around other women that are free to do the same. The lifelong friendships I have made here will be taken with me forever. My mind is blown as I try to absorb every piece of valuable experience I got in such a short time. My body, mind, and soul are happy. Thank you Erika 💕"
Brianna Diaz, BriGainz
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"
Oula Siblini, OU LA
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"
Hae P., San Jose CA




