• Skip to main content
  • Skip to footer

Erika Brechtel

  • Home
  • About
    • Bio
    • Method
    • Speaking
    • Press
    • Testimonials
  • Advisory
  • Branding
    • Offerings
    • Portfolio
    • Clients
  • Élanoura
  • Contact
dashicons-linkedin dashicons-instagram dashicons-pinterest dashicons-email

Esas

Two chemists left the toxicity of the beauty industry to start a new, organic and sustainable brand. A fresh start in all ways including a brand name, brand design, Shopify website design, marketing and sales support, and monthly social posting. Being both first-gen immigrants it was important to infuse some of each of their cultures into the brand, while remaining clean, and luxury. Product photos by Oskana Pali, lifestyle photos by Carlo Marasigan.

esasnyc.com

NEW YORK, NY

Brand Strategy
Brand Naming
Brand Design
Packaging Design
eCommerce Website Design
Photo Shoot Art Direction
Social Strategy, Design & Monthly Posting
Campaign Design
Sales Support & Presentations

THE PALETTE

FEATURED IN VOGUE
IN FIRST MONTH
AFTER LAUNCH

CLOSED SEED ROUND
Q2 2023

LAUNCHED FIVE PRODUCT
CATEGORIES

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."

Emily Mughannam, Fletcher Rhodes Interior Design

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"

Alessandra Salituri, Citizen Atelier

"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."

Maria M., Dallas TX

“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."

Marisa Perry, Marisa Perry Atelier NYC

“Working with Erika is unlike any branding experience I’ve had before - she doesn’t just design a beautiful brand, she uncovers who you actually are and builds everything from there. Through her method, I clarified my long-term vision, identified my ideal audience, and finally felt like my brand tells the true story of my work. After more than thirty years of knowing her, I can say without hesitation: she has a rare gift for helping women discover what they didn’t even know they had in them.”

Dr. Nancy Yen Shipley, Form & Function Orthopedics

"I came to Erika thinking maybe I needed a website, and that's it. But through the strategy sessions, branding, website and materials designs,  I realized I needed so much more. It wasn't just the pieces Erika created for me, it was having an ally who could help me through the process of starting something totally new on my own. I couldn't have done this without her helping me find my voice."

Dr. Andrea Matsumura, Sleep Physician

"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."

Elizabeth Hall, Eeze Natural Health

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

set up a call

join Élanoura

connect on linkedin

follow IG @erikabrechtel

join the list

Get updates on new events, courses, and offerings, plus branding and styling tips.
Please enable JavaScript in your browser to complete this form.
Loading
  • Bio
  • Method
  • Advisory
  • Branding
  • Portfolio
  • Clients
Made at Dawn

dashicons-linkedin dashicons-instagram dashicons-pinterest dashicons-email

  • Speaking
  • Impacting
  • Featured
  • Testimonials
  • Insights
  • Contact

Copyright © 2026 Erika Brechtel, Elanoura Inc. All Rights Reserved.