Esas
Two chemists left the toxicity of the beauty industry to start a new, organic and sustainable brand. A fresh start in all ways including a brand name, brand design, Shopify website design, marketing and sales support, and monthly social posting. Being both first-gen immigrants it was important to infuse some of each of their cultures into the brand, while remaining clean, and luxury. Product photos by Oskana Pali, lifestyle photos by Carlo Marasigan.
NEW YORK, NY
Brand Strategy
Brand Naming
Brand Design
Packaging Design
eCommerce Website Design
Photo Shoot Art Direction
Social Strategy, Design & Monthly Posting
Campaign Design
Sales Support & Presentations
THE PALETTE
FEATURED IN VOGUE
IN FIRST MONTH
AFTER LAUNCH
CLOSED SEED ROUND
Q2 2023
LAUNCHED FIVE PRODUCT
CATEGORIES
kind words
FROM WOMEN FOUNDERS
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."
Elizabeth Hall, Eeze Natural Health
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
Dr. Andrea Matsumura, Sleep Physician
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab
“Working with Erika is unlike any branding experience I’ve had before - she doesn’t just design a beautiful brand, she uncovers who you actually are and builds everything from there. Through her method, I clarified my long-term vision, identified my ideal audience, and finally felt like my brand tells the true story of my work. After more than thirty years of knowing her, I can say without hesitation: she has a rare gift for helping women discover what they didn’t even know they had in them.”
Dr. Nancy Yen Shipley, Form & Function Orthopedics
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"
Alessandra Salituri, Citizen Atelier
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal






