Esas
Two chemists left the toxicity of the beauty industry to start a new, organic and sustainable brand. A fresh start in all ways including a brand name, brand design, Shopify website design, marketing and sales support, and monthly social posting. Being both first-gen immigrants it was important to infuse some of each of their cultures into the brand, while remaining clean, and luxury. Product photos by Oskana Pali, lifestyle photos by Carlo Marasigan.
NEW YORK, NY
Brand Strategy
Brand Naming
Brand Design
Packaging Design
eCommerce Website Design
Photo Shoot Art Direction
Social Strategy, Design & Monthly Posting
Campaign Design
Sales Support & Presentations
THE PALETTE
FEATURED IN VOGUE
IN FIRST MONTH
AFTER LAUNCH
CLOSED SEED ROUND
Q2 2023
LAUNCHED FIVE PRODUCT
CATEGORIES
THE LOOKS
kind words
FROM WOMEN FOUNDERS
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"
Hae P., San Jose CA
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty