And other things I learned…
The main reason I was so excited to go to the #LuckyFABB conference is because I really wanted to learn more about social media and SEO for myself and my clients. Of course I was thrilled to have the chance to mingle with editors and other bloggers, but I honestly felt like I was there as an ambassador for my clients — how can I provide them with an edge over the competition? With this thought, I wanted to share a bit with you too, for those interested! I furiously typed away during these two presentations…such great info!
There are many items I am not doing myself! Need to get on it.
Next up, a closing presentation by Randi Zuckerberg — a self-proclaimed Silicon Valley geek that I secretly want to be BFFs with:
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A few more notes:
Bloggers apparently have a TON of influence!
Retailers and fashion designers are taking note, and figuring out ways in which they can connect with the consumer through bloggers. Shopbop for example, changed the gray background of their product/model shots to white…for BLOGGERS. Another example: J Brand owner Jess Rudes mentioned that a huge contributing factor in the popularity of their colored jeans: BLOGGERS.
If you’re putting on an event/conference:
DO provide a live twitter and Instagram feed both at the event (on a large screen), and on your website. DO display both in your event literature and on a large screen the names, titles, companies, websites, and twitter handles of each speaker.
DON’T: have someone on your “Entrepeneur” panel who stole the “entrepreneurial” idea when my client went to her four years ago to partner on it. (Yep, this chic even went behind my client’s back, leased the space they were looking at, and hired her own branding company.) You guys have no idea how hard it was for me not to call her out.
If you’re at an event/conference (and don’t know anyone):
DO talk up the people sitting next to you. I met so many wonderful women (like the fab gals of Fashionably Bombed!) who are bright, stylish, hard-working, and new blog friends.
DON’T: close yourself off and act like you’re too good to be there. You never know who you’ll meet! I saw a lone woman taking her own photo and went up to her to ask if she wanted me to take it for her. Turns out it was actress Shiva Rose — beautiful and really sweet! She ended up interviewing me for a segment on KTLA 5. You just never know….
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Sorry for the long post! I wanted to be sure to get it all in for easy referencing!
To all you moms out there, hope you get to relax on Sunday and feel celebrated!
What a wonderful post, Erika! So much information and very informative. Looks like you had a wonderful time! Have a happy Mother’s Day weekend! xx
Thanks for the helpful round up! You are the best:)
Happy Mothers Day weekend!
Anna
so so helpful. Thanks for the recap and insight!
Lovely, awesome, helpful post! thank you!!!
OMG you are a great note taker. I am going to have to come back to this post again and again to try these things little by little. Sometimes it can get frustrating as it feels like it takes hours out of your life to create a post, do all the links and photos, etc. but at the end of the day, who are you doing it for? If you don’t take the time to do these things you suggest to get your content out there, what is the point of creating the content? You are the best!
Happy mommy’s day on Sunday!
xoxo -e (modern24seven)
Thanks for the recap! I did watch some of the live stream but obviously missed the majority of it. Great notes!
Love the “long” post! So much great information! Thank you!
Have a fantastic Mother’s Day, Erika!!!
Thanks for the tips and info Erika! Saved this post to refer to later :) Have a great Mother’s Day!
Wow! Thanks for sharing these notes, Erika. Some really helpful and great ideas here!
fantastic tips. thank you so much for sharing them! have a great weekend erika, happy mothers day!
This is so interesting and useful, but now I’m feeling a bit overwhelmed. I think I’ll reread after I have a couple glasses of wine and let it settle in ;) Happy mommy’s day Erika!
Such a good note taker, you! Love these tips…I’m actually finally inspired to go back through my Alt Summit notes. Thank you :)
These are great notes! And I feel like I went to the SEO break out even though I was in the FB one :) I really appreciate it, Erika!
Love this post! At my day job I develop content and site strategy for health websites, so it’s been nice to be able to apply knowledge from my day job to my blog and see it grow that way. Networking and building the relationships with bloggers definitely takes time, but having a basic understanding of SEO and keyword research helps can help you gauge in on another audience who is searching for information but may convert into an avid reader.
Oh my! What a fantastic post Erika! So much to learn here! Got to read this again, and most likely I’ll be reading it more than twice ;)
Thank you for all the WONDERFUL advice! SO helpful and informative and to a new blogger like me, it really is great to see all this in one place!
xoxo
irene
AMAZING! thank you for this, Erika! so helpful, as always xoxo
Happy Mother’s Day Erika! Hope you’re having a great weekend. I LOVE this post so much, def bookmarking this page :) Thanks for sharing your notes!
These notes are so helpful, thanks for sharing. I found you via Stripes & Sequins.
this is such an informative and helpful post. thank you for sharing :) xx
What a great post! Bookmarking it and will for sure read this again.
awesome, awesome post! now if only my notebook could look like your lovely designed layout :)
thanks for sharing!
As usual, this is SO helpful! And I seriously need to get on this to-do list!
? Lexi
FASHION: Glitter & Pearls
WEDDINGS: Glitter Weddings
I’m so glad I found you, your blog and this post (via Amanda Genther, via Jess Constable) – there is more SEO info here that I actually understand than what I’ve found on my own.
thank you – and why do bloggers apologize for long posts? I LOVE long posts!
– e
So great info, thanks for sharing! Hoping to get to LuckyFABB this year!
And by “so great info”, I meant “such great info.” TGIF. ;)
Thank you for this article! I struggled to find a truly helpful article about this topic so thank you for sharing your tips.
Appreciating the persistence you put into your site and detailed information you provide.
It’s great to come across a blog every once in a while that isn’t the same old rehashed material.
Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.
I’m really impressed with your writing skills and also with
the layout on your weblog. Is this a paid theme or did you modify it yourself?
Anyway keep up the excellent quality writing, it is rare to see a great blog like
this one these days.