Hapa Hawaiian Salts
As Hapa Hawaiian Salts prepared to grow beyond its local following and reach more hospitality, culinary and gifting partners, the brand needed a more elevated and cohesive presence that could communicate both its Hawai‘i roots and its premium quality. Working with the existing logo and icon, we expanded the original black-and-white identity into a warmer, more vibrant palette of greens and tans, creating a look that felt grounded, welcoming and connected to the islands.
We also developed a custom pattern using the brand icon and the naupaka flower, arranged to evoke the familiar geometry of a Hawaiian quilt. The result was a refreshed identity and Shopify website that brought together the brand’s handcrafted salt blends, cultural inspiration and strong sense of place in a way that felt distinctive, locally rooted and ready for a broader market.
KAILUA, HI
Rebrand Design
Shopify Website Design
Print Design
THE PALETTE
UPHOLDER + ACHIEVER
TRUSTED QUALITY
HONEST INGREDIENTS
HAWAI‘I-MADE EXCELLENCE
NURTURER
FAMILY + COMMUNITY
MADE FOR GATHERING
SHARED WITH ALOHA
IDEALIST + JOY
ISLAND-INSPIRED FLAVOR
EVERYDAY CELEBRATION
POSITIVITY + PURPOSE
THE LOOKS
kind words
FROM WOMEN FOUNDERS
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
Dr. Andrea Matsumura, Sleep Physician
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."
Adrianna N., Phoenix AZ
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist