Hapa Hawaiian Salts
As Hapa Hawaiian Salts prepared to grow beyond its local following and reach more hospitality, culinary and gifting partners, the brand needed a more elevated and cohesive presence that could communicate both its Hawai‘i roots and its premium quality. Working with the existing logo and icon, we expanded the original black-and-white identity into a warmer, more vibrant palette of greens and tans, creating a look that felt grounded, welcoming and connected to the islands.
We also developed a custom pattern using the brand icon and the naupaka flower, arranged to evoke the familiar geometry of a Hawaiian quilt. The result was a refreshed identity and Shopify website that brought together the brand’s handcrafted salt blends, cultural inspiration and strong sense of place in a way that felt distinctive, locally rooted and ready for a broader market.
KAILUA, HI
Rebrand Design
Shopify Website Design
Print Design
THE PALETTE
UPHOLDER + ACHIEVER
TRUSTED QUALITY
HONEST INGREDIENTS
HAWAI‘I-MADE EXCELLENCE
NURTURER
FAMILY + COMMUNITY
MADE FOR GATHERING
SHARED WITH ALOHA
IDEALIST + JOY
ISLAND-INSPIRED FLAVOR
EVERYDAY CELEBRATION
POSITIVITY + PURPOSE
THE LOOKS
kind words
FROM WOMEN FOUNDERS
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
Dr. Andrea Matsumura, Sleep Physician
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist
"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."
Elizabeth Hall, Eeze Natural Health
"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."
Haeun Park, Made at Dawn
"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"
Andrea Tello, Founder, mi|tu corazón