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Business & Leadership / Tech

INSTAGLAM Tips & Tricks

Tip #1: Strike a pose! Several, actually…

Lately I’ve been attempting to use my Instagram account as a way to experiment and have fun with photo styling. To do so, I’ve been integrating a new bag of tricks. I think it’s all in the angle, cropping and effects, and here I’m sharing a few of my secrets (shhh!)…

First things first, download the app VSCOcam, like right now.

No.1 THE BLACK & WHITE PORTRAIT

Friday night, my husband and I stepped out for a date night across the street, and I had him take a few quick snaps of me against a blank wall along our walk. I knew I wanted it to be an off-center shot and black & white, but it was fun to strike a few poses and we got a good laugh out of it.

The off-center effect (tough to get sometimes in square format) always looks more artsy to me.  And I think people photos/portraits look better in black & white. What do you think? (I intentionally cropped this one in close to focus on the accessories.)

No. 2 THE OVERHEAD SHOT

I’ve been using this one a lot lately.  I like both very stylized/perpendicular prop shots as well as the “randomly placed” prop shots. I usually like these to be very bright, almost overexposed. Desk shots or outfit shots on the bed always work well using these effects. And try using a white backdrop.

No. 3 THE SCENIC SHOT

If you haven’t noticed, I like palm trees…a lot. It might be the Hawaii girl in me, but every chance I get I try to catch them in different ways: a beach scene, a sunset, a blue sky shot. In every one, they’re abstracted in some way: off to the side, as a sculptural element, or in the foreground framing the shot. Oftentimes we’re not so lucky to capture an amazing nature shot (#nofilter) so here’s how I’ll make my own:

No. 4 THE STRAIGHT-ON SHOT

Another angle I use in my shoots for work as well as on Instagram that always proves to be successful is the straight-on shot. I don’t know if you’ve noticed that this simple angle is used in interiors photography quite a bit, and is without fail the most striking. (Patrick Cline’s photography for Lonny is a great example.) If you can, always go for the straight-on shot, rather than at an angle.

No. 5 THE WHITE SPACE SHOT

It’s crazy how much better a shot will look with the subject matter cut off or off to one side, and unframed. If you’re going for an angled shot, this is a great way to keep it contemporary, especially if overexposed.

Overall, my latest rule of thumb has been “the simpler and brighter the better.”  What are your favorite tricks?

Have fun!!!!

…and come join the party on Instagram!

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Heather M. says

    October 15, 2013 at 5:43 am

    This is incredibly useful! Now I need an Instagram account! But you’re not giving yourself enough credit – you have such an eye! And you are stunning! ;-)

  2. Christina says

    October 15, 2013 at 5:46 am

    This is SO great!! Thx for sharing your tips and tricks! I totally agree with you, the simpler and brighter, the better ;) I (try to) use those same principles too but sometimes if the image isn’t right, I just do what I can in terms of exposure and saturation to make it pop as much as possible. Xo

  3. Jackie {York Avenue} says

    October 15, 2013 at 6:03 am

    SUCH great tips! I love this. Often I see images, and I know they look great but can’t put my finger on why, and here you’ve helped to articulate it (like the straight on shot). So helpful, thank you! PS-total model in those first shots!

  4. Erin | Holtwood Hipster says

    October 15, 2013 at 6:16 am

    What a super insightful post! I loved this. I’ve been marveling at your Instagram shots lately and now I know a few tricks that I can use to kick up my own. Great post Erika!

  5. Sarah @ 702 Park Project says

    October 15, 2013 at 6:26 am

    Thank you! I will definitely be using these!! :)

  6. Albertina || Mimosa Lane says

    October 15, 2013 at 7:52 am

    Thanks for the secrets! I had no idea about this app….thanks for always sharing your best!

  7. Lauren says

    October 15, 2013 at 11:47 am

    Love your instagram feed. Thanks for sharing your secrets ;)

  8. Jodie says

    October 15, 2013 at 12:28 pm

    Best. BLog. Ever. Apart from the table top decoration one you did. LOVE YOUR WORK!!!! xxxx

  9. Irene Gianos says

    October 15, 2013 at 2:04 pm

    Love these tips! I have been loving instagram… Q for you, so these are all w instagram and not a super camera? It’s on my list of things to get! :) You’re awesome, as always!
    xoxo
    irene
    http://www.theoplife.com

    • Erika Brechtel says

      October 15, 2013 at 3:31 pm

      Thank you! Yes these are all with the iPhone, but I do have some on my Instagram using my Canon Rebel XTI (it’s old) usually with a 50mm lens or a wide angle lens. Street style shots are taken with a telephoto lens to get that blurred effect in the background. Have fun!

  10. Elisa says

    October 15, 2013 at 6:52 pm

    Killer stuff. I love looking at raw vs. edited pics. It’s always fun to see where artistry comes from.

  11. Jennifer says

    October 15, 2013 at 6:57 pm

    Thanks for posting this! The effect is so interesting. My pics are HORRIBLE so maybe this will help;) Fingers crossed.

  12. Hitha | Hitha On The Go says

    October 16, 2013 at 6:08 am

    This was so incredibly helpful! I’ve had VSCO on my phone for ages, but never used it properly. Very appreciative of the tutorial!

  13. Alison says

    October 16, 2013 at 8:18 am

    That is my favorite app, it gives you the most control when editing!

  14. Elizabeth // The Now says

    October 16, 2013 at 2:33 pm

    This is So helpful…you have no idea! I have often wonder how people get overhead shots to look so bright! I think I actually downloaded the VSCO Cam but I need to play around with it!!! Thanks for the post! xoxo

  15. Bettina says

    October 19, 2013 at 10:22 pm

    Very helpful tips! Love the VSCO app. I feel like my photos look so much more jazzed up whenever I use it. I barely use any instagram filters anymore.

  16. Andrea says

    October 22, 2013 at 8:01 am

    Fantastique! great tips – thanks for sharing.

    But I do think your natural eye for styling may have a bit to do with it;) For an artist I take horrible photos. Ugh.

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