Privé Porter
Miami-based authentic luxury handbag reseller took the fashion lovers world by storm with the ability to find rare and highly coveted pieces. After giving the brand a sophisticated, high-end, and slightly edgy look, Privé Porter got its fair share of attention with a Birkin boat in 2015, a pop-up store in Miami's Brickell Center in 2020, celebrity custom requests, and owner and founder Michelle Berk featured on the cover of Forbes France in 2021.
MIAMI, FL
Brand Design
Logo Design
Packaging Design
Print Design
Photo Shoot Art Direction
THE PALETTE
EXCLUSIVITY:
A "KEY" LATCH ICON
FROM THE INITIALS PP
TO UNLOCK A PRIVATE SOURCE
COUTURE:
A LOGO PATTERN
MUCH LIKE CLASSIC
BRANDS
REFINED EDGY:
NOT KNOWN FOR
SUBTLETY, MEANT
TO STAND OUT
kind words
FROM WOMEN FOUNDERS
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."
Haeun Park, Made at Dawn
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC









