Privé Porter
Miami-based authentic luxury handbag reseller took the fashion lovers world by storm with the ability to find rare and highly coveted pieces. After giving the brand a sophisticated, high-end, and slightly edgy look, Privé Porter got its fair share of attention with a Birkin boat in 2015, a pop-up store in Miami's Brickell Center in 2020, celebrity custom requests, and owner and founder Michelle Berk featured on the cover of Forbes France in 2021.
MIAMI, FL
Brand Design
Logo Design
Packaging Design
Print Design
Photo Shoot Art Direction
THE PALETTE
EXCLUSIVITY:
A "KEY" LATCH ICON
FROM THE INITIALS PP
TO UNLOCK A PRIVATE SOURCE
COUTURE:
A LOGO PATTERN
MUCH LIKE CLASSIC
BRANDS
REFINED EDGY:
NOT KNOWN FOR
SUBTLETY, MEANT
TO STAND OUT
kind words
FROM WOMEN FOUNDERS
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"
Hae P., San Jose CA
"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"
Lauren V., UCLA
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
“Working with Erika is unlike any branding experience I’ve had before - she doesn’t just design a beautiful brand, she uncovers who you actually are and builds everything from there. Through her method, I clarified my long-term vision, identified my ideal audience, and finally felt like my brand tells the true story of my work. After more than thirty years of knowing her, I can say without hesitation: she has a rare gift for helping women discover what they didn’t even know they had in them.”
Dr. Nancy Yen Shipley, Form & Function Orthopedics
"This retreat was truly life changing. I felt my travel to be very purposeful since I was able to contribute to something much bigger than myself. I am so grateful to Erika for putting all of this together, with every detail intricately woven into the beauty of the retreat. It doesn’t matter what stage of business you are in, every woman leader needs a space like this. To feel empowered, comfortable, and unapologetic around other women that are free to do the same. The lifelong friendships I have made here will be taken with me forever. My mind is blown as I try to absorb every piece of valuable experience I got in such a short time. My body, mind, and soul are happy. Thank you Erika 💕"
Brianna Diaz, BriGainz
"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"
Andrea Tello, Founder, mi|tu corazón









