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Erika Brechtel

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Clients & Projects

PROJECT LAUNCH Rebecca Atwood

I’m thrilled to announce the launch of a new project for a super talented and super sweet client! Rebecca Atwood is an artist and textile designer in New York that I’ve had the absolute pleasure of working with the past few months. To introduce her new line, we wanted to create a simple yet totally unique brand, website and online store that would complement her handmade, handcrafted products. Both of us could not be happier with the end result!

She just launched her shop yesterday, and pieces are already selling out!

A big thank you to Developer-extraordinaire Zoe Rooney for bringing the website to life.

Congrats Rebecca!

Bottom photo via Rebecca Atwood

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Heather M. says

    March 26, 2013 at 5:43 am

    Great logo, great design, Erika! A successful collaboration all around. Congrats to you both!

  2. Alison says

    March 26, 2013 at 5:49 am

    Thank you for the introduction, what a great design. Her pillows are insanely gorgeous!

  3. Albertina || Mimosa Lane says

    March 26, 2013 at 6:06 am

    Soooo beautiful!! I love her logo, the look and feel….lusting and adoring it. You are so talented!

  4. Zoe says

    March 26, 2013 at 9:31 am

    Thank YOU, Erika – this was such a fun project and I’m so pleased with how it all came together. Definitely one for the record books :)

  5. Rebecca says

    March 26, 2013 at 9:49 am

    Thank you so much Erika! I am so thrilled with how everything turned out. Everyone compliments my logo. I couldn’t have done it without you and Zoe! Thank you both so much!

  6. Emily | Recently says

    March 26, 2013 at 9:53 am

    Erica!!! I visited her site yesterday, and my immediate reaction was “Wow, that logo is amazing!” True story. I then went on to admire the clean, beautiful design of the site. Fabulous job!

  7. elizabeth says

    March 26, 2013 at 10:32 am

    stunning and perfect as usual. I cannot wait until I get you to do my branding for me!
    xoxo -e (modern24seven)

  8. Chelsea says

    March 26, 2013 at 10:35 am

    I should have realized immediately when I looked at her site that it was you! Just an amazing job, as always. Someday I’m hiring you. xoxo

  9. Raiana says

    March 26, 2013 at 11:11 am

    Its perfect, and shows off her work just right! You do seriously amazing brand launches.

  10. Libby says

    March 26, 2013 at 11:39 am

    gorgeous! I love everything about this!

  11. Gaby [The Vault Files] says

    March 26, 2013 at 11:45 am

    Man Erika, everything you do is fabulous!

  12. The Now says

    March 26, 2013 at 11:52 am

    UGH YOU ARE SO TALENTED! I am obsessed with her work…and your work!! GREAT job, Erika!!!! xoxo

  13. ComfyCozyCouture says

    March 26, 2013 at 1:51 pm

    Looks amazing, Erika!! You did a fabulous job and Rebecca is amazingly talented!! Her shop is stunning!! Congrats xoxo

  14. Andi of My Beautiful Adventures says

    March 26, 2013 at 1:54 pm

    I can see why they’re selling out, how fabulous!!!!!

  15. {The Design Daredevil} Jessie D. Miller says

    March 26, 2013 at 6:10 pm

    Congrats to you and Rebecca! Your logo is amazing and I can’t wait to check out her fab website!!!!!

  16. Preciously Me says

    March 27, 2013 at 1:01 am

    I discovered Rebecca’s pillows on Design Sponge and fell in love, but I didn’t know that you were also behind this project!
    Once again you did an amazing job for this brand!!!

  17. lily says

    March 27, 2013 at 10:50 am

    The logo is amazing and so is the website!!

    XO Lily

  18. lexi says

    March 30, 2013 at 8:57 am

    What an incredible design!

  19. Patti says

    April 2, 2013 at 5:31 pm

    LOVE IT!! looks beautiful : )

  20. Penelope Mohoto-Sebilwane says

    May 27, 2014 at 3:19 pm

    Goodness, I just wanna go splurge at #RebeccaAtwood. Everything about the brand style just says “come on in”

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