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Erika Brechtel

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PROJECT LAUNCH Sabra Lattos Photography

There are some people in this world that you meet, you click, you heart…even virtually. Client Sabra Lattos (previously of The Lonely Wife Project) and I met through our blogs, but we quickly became FIRLs and I adore her both personally and professionally. So when this clever, talented, wonderful woman decided to go for it and branch out on her own, I was so honored that she reached out to me to help her create a visual foundation upon which to build her budding photography business. Out of this successful collaboration came a logo, brand and website of which I am so proud. Introducing Sabra Lattos Photography…

The logo is always the first step, and it’s important for photographers to have an icon they can use for watermarking. For Sabra’s business cards (above), we went with a black foil stamp on a pale mauve solid printed card. Next up, the website and blog — we chose to keep it simple and uncluttered to ensure her photography really shines through.

It’s one of my most favorite-est types of projects in the world: helping a friend I admire create a new brand for herself as she starts a new life. I feel so fortunate that I could help Sabra enter the photography world with a brand that complements her stunning work. I have no doubt that we are just seeing the beginning of a beautiful career!

Do go check out more of Sabra’s work and her fab blog! 

And many thanks to Zoe Rooney for her expert development, as always!

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Heather M. says

    May 15, 2013 at 5:38 am

    Beautiful work as always Erika. Her photography is dreamy! Congrats to you both.

  2. Alison says

    May 15, 2013 at 5:46 am

    Amazing job! Her works looks beautiful!

  3. YOLONDA says

    May 15, 2013 at 5:57 am

    Her work is gorg!

  4. Preciously Me says

    May 15, 2013 at 6:32 am

    Thanks for introducing her, I didn’t know her job and wow, I love it! Gorgeous photos!
    And the design of her site is so simple and clear, just perfect! Congratulations to both of you!!!

    GIVEAWAY for my Blog Anniversary ladies ;)
    http://www.preciouslyme.com/lifestyle/happy-blog-anniversary-giveaway-5272

  5. {The Design Daredevil} Jessie D. Miller says

    May 15, 2013 at 7:52 am

    She’s pretty amazing! I have been waiting for her to get back to the cyber world…..the work is off the chain! Both hers and yours! Congrats! XO

  6. Julie {Julip Made} says

    May 15, 2013 at 10:03 am

    Yay Sabra and cheers to you both for this fantastic collaboration. I can’t wait to see your portfolio grow Sabs!!! xo

  7. Sabra Lattos says

    May 15, 2013 at 10:04 am

    THANK YOU ERIKA! I seriously couldn’t have done this without you <3

  8. FripperyVintage says

    May 15, 2013 at 11:36 am

    What a beautiful website and her photos are amazing.

  9. Albertina says

    May 15, 2013 at 12:33 pm

    Erika!! I love it! The logo is fabulous! You are so talented! I will never get tired of saying it!

  10. molly says

    May 16, 2013 at 7:15 am

    Everything is gorgeous!

  11. designstiles says

    May 16, 2013 at 8:11 am

    Oh hell yeah, it finally launched. Hoping this means she now gets back to blogging. :)

    Love, love her logo. So simple and chic and stylish. Great job as usual, E.

  12. Courtney Deyle says

    May 16, 2013 at 12:53 pm

    Wow Erika once again your work is just amazing. Absolutely fab design. And Sabra your work is gorgeous!!! :) Such a great collaboration.

  13. elizabeth says

    May 18, 2013 at 1:11 pm

    Oh my gosh! I had no idea it was live!! Congratulations to Sabz for her gorgeous talent, and your logo is the jam!! The website is stunning!
    xoxo -e (modern24seven)

  14. Zhanna Tsytsyn-Hamadeh says

    May 19, 2013 at 2:10 pm

    These are simply stunning!

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