Qvin

As Qvin prepared to launch its revolutionary Q-Pad™, the women’s health technology startup needed a brand that could balance scientific credibility with a bold, female-forward perspective. Developed by co-founder Dr. Sara Naseri, the FDA-cleared Q-Pad collects menstrual blood for laboratory analysis, creating new possibilities for monitoring and detecting a range of health conditions. As Qvin expanded into a broader diagnostics and research platform, we refreshed the identity and website to support its growing work with researchers, healthcare providers, and global partners. The result transforms menstrual blood from a source of stigma into a powerful source of health information.

qvin.com

MENLO PARK, CA

Brand Redesign
Logo Redesign
Website Redesign
Social Media Design
Email Design
Illustration Design
Amazon Storefront

THE PALETTE

INNOVATOR:
MEDICAL BREAKTHROUGH
RESEARCH IN WOMEN'S
HEALTH TECH

COMMUNITY:
EMPOWERING WOMEN
& DESTIMATIZING
MENSTRUATION

ADVOCATE:
SAVING WOMEN'S LIVES
AND ADVOCATING FOR
GENDER DATA GAP EQUALITY

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"

Leah Morgan, Head of Marketing, Qvin

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"

Hae P., San Jose CA

"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Seda Bilginer & Amanda Sichon, Esas Beauty

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"

Lauren V., UCLA

"I came to Erika thinking maybe I needed a website, and that's it. But through the strategy sessions, branding, website and materials designs,  I realized I needed so much more. It wasn't just the pieces Erika created for me, it was having an ally who could help me through the process of starting something totally new on my own. I couldn't have done this without her helping me find my voice."

Dr. Andrea Matsumura, Sleep Physician

"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."

Haeun Park, Made at Dawn