Qvin
A San Francisco Bay Area women's health tech startup needed a rebrand as they entered FDA approval for the product market launch of their revolutionary Q-Pad™ . Innovated by co-founder Dr. Sara Naseri, the pad is used to collect dried menstrual blood that can be sent back to Qvin Labs for a multitude of blood tests to help manage fertility, menopause, diabetes, and early detection of HR-HPV. The new brand needed to balance scientific, clinical research with a female-forward focus while destigmatizing menstruation from an experience of shame to power.
MENLO PARK, CA
Brand Redesign
Logo Redesign
Website Redesign
Social Media Design
Email Design
Campaign Design
Illustration Design
Amazon Storefront
THE PALETTE
INNOVATOR:
MEDICAL BREAKTHROUGH
RESEARCH IN WOMEN'S
HEALTH TECH
COMMUNITY:
EMPOWERING WOMEN
& DESTIMATIZING
MENSTRUATION
ADVOCATE:
SAVING WOMEN'S LIVES
AND ADVOCATING FOR
GENDER DATA GAP EQUALITY
THE LOOKS
kind words
FROM WOMEN FOUNDERS
"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"
Oula Siblini, OU LA
"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"
Dr. Masi Reynolds, Masi Clinic
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!"
Alessandra Salituri, Citizen Atelier
"This retreat was truly life changing. I felt my travel to be very purposeful since I was able to contribute to something much bigger than myself. I am so grateful to Erika for putting all of this together, with every detail intricately woven into the beauty of the retreat. It doesn’t matter what stage of business you are in, every woman leader needs a space like this. To feel empowered, comfortable, and unapologetic around other women that are free to do the same. The lifelong friendships I have made here will be taken with me forever. My mind is blown as I try to absorb every piece of valuable experience I got in such a short time. My body, mind, and soul are happy. Thank you Erika 💕"
Brianna Diaz, BriGainz
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin