Qvin
A San Francisco Bay Area women's health tech startup needed a rebrand as they entered FDA approval for the product market launch of their revolutionary Q-Pad™ . Innovated by co-founder Dr. Sara Naseri, the pad is used to collect dried menstrual blood that can be sent back to Qvin Labs for a multitude of blood tests to help manage fertility, menopause, diabetes, and early detection of HR-HPV. The new brand needed to balance scientific, clinical research with a female-forward focus while destigmatizing menstruation from an experience of shame to power.
MENLO PARK, CA
Brand Redesign
Logo Redesign
Website Redesign
Social Media Design
Email Design
Campaign Design
Illustration Design
Amazon Storefront
THE PALETTE
INNOVATOR:
MEDICAL BREAKTHROUGH
RESEARCH IN WOMEN'S
HEALTH TECH
COMMUNITY:
EMPOWERING WOMEN
& DESTIMATIZING
MENSTRUATION
ADVOCATE:
SAVING WOMEN'S LIVES
AND ADVOCATING FOR
GENDER DATA GAP EQUALITY
kind words
FROM WOMEN FOUNDERS
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."
Heather Kosiek, Launch Studio
"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."
Adrianna N., Phoenix AZ
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"
Oula Siblini, OU LA
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin






