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Erika Brechtel

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Dr. Andrea Matsumura, Sleep Goddess MD

Sleep specialist starting her own consulting practice needed the whole treatment: brand and logo design, website, social design, and all brand assets. We started with strategy, and based on her brand personalities, we determined her "trademarkable thing" and developed a fun lead magnet quiz utilizing the same "goddess" theme. Her mark, color palette, and gradient backgrounds signify dusk to dawn, and the simplification of the line diagrams provide a scientific look - all of which can be used through any materials she'll require in the future.

sleepgoddessmd.com

PORTLAND, OR

Brand Strategy
Brand Design
Logo Design
Brand Collateral
Website Design
Social Design
Presentation Template
Brand Guide

THE PALETTE

POWERHOUSE:
CONFIDENT
BOLD
DECISIVE

GUIDE + INTELLECTUAL:
EXPERT
METHODICAL
TRUSTED

ENTERTAINER:
FUN
CHARISMATIC
PERSONABLE

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"

Dr. Masi Reynolds, Masi Clinic

"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"

Oula Siblini, OU LA

"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."

Heather Kosiek, Launch Studio

"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."

Maris D., Columbus OH

"I've finished the course, and wow! Thank you for doing what you do! I feel so much more confident going into this phase of my life where I want to build a brand/true business for myself as a writer. It's like you've helped to lift a fog, and now I can see more clearly the steps I need to take next as well as the goals I'd like to achieve as I progress. When I find myself stressing about the state of entrepreneurship, business, or gender inequality in our world today, I'm comforted knowing people like you are working to create a healthier, happier, and fairer environment in which women can thrive and achieve their dreams."

Adrianna N., Phoenix AZ

"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Seda Bilginer & Amanda Sichon, Esas Beauty

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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Made at Dawn

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