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Erika Brechtel

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SMK & Co.

Tax, accounting, and compliance expert Sheena Keo decided to branch out on her own to help solo women founders reach their financial potential. She wanted an approachable yet straightforward brand that would not only appeal to the right audience, but that was a reflection of her own personality. Having just returned from Morocco and feeling inspired, we chose global symbols of abundance in colors that represent power, wealth, protection, and her own dream of retiring on the Amalfi Coast. Shoot photography by Capturing Heart

smkandco.com

ORANGE COUNTY, CA

Brand Strategy
Brand Design
Logo Design
Stationery Design
Photo Shoot Art Direction & Styling
Social Design
Taglines & Copywriting
Website Direction

THE PALETTE

ICONOGRAPHY:
GLOBAL SYMBOLS OF
ABUNDANCE

BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, UPHOLDER

COLOR PALETTE:
POWER, WEALTH,
PROTECTION, LEGACY

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"

Leah Morgan, Head of Marketing, Qvin

“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."

Marisa Perry, Marisa Perry Atelier NYC

"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!

Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."

Sheena Keo, SMK & CO.

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."

Heather Kosiek, Launch Studio

"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"

Jennet Chow, Jellypop Shoes & Evolution Design Lab

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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