SMK & Co.
Tax, accounting, and compliance expert Sheena Keo decided to branch out on her own to help solo women founders reach their financial potential. She wanted an approachable yet straightforward brand that would not only appeal to the right audience, but that was a reflection of her own personality. Having just returned from Morocco and feeling inspired, we chose global symbols of abundance in colors that represent power, wealth, protection, and her own dream of retiring on the Amalfi Coast. Shoot photography by Capturing Heart
ORANGE COUNTY, CA
Brand Strategy
Brand Design
Logo Design
Stationery Design
Photo Shoot Art Direction & Styling
Social Design
Taglines & Copywriting
Website Direction
THE PALETTE
ICONOGRAPHY:
GLOBAL SYMBOLS OF
ABUNDANCE
BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, UPHOLDER
COLOR PALETTE:
POWER, WEALTH,
PROTECTION, LEGACY
kind words
FROM WOMEN FOUNDERS
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."
Maria M., Dallas TX
"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."
Haeun Park, Made at Dawn
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"
Lauren V., UCLA







