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Erika Brechtel

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SMK & Co.

Tax, accounting, and compliance expert Sheena Keo decided to branch out on her own to help solo women founders reach their financial potential. She wanted an approachable yet straightforward brand that would not only appeal to the right audience, but that was a reflection of her own personality. Having just returned from Morocco and feeling inspired, we chose global symbols of abundance in colors that represent power, wealth, protection, and her own dream of retiring on the Amalfi Coast. Shoot photography by Capturing Heart

smkandco.com

ORANGE COUNTY, CA

Brand Strategy
Brand Design
Logo Design
Stationery Design
Photo Shoot Art Direction & Styling
Social Design
Taglines & Copywriting
Website Direction

THE PALETTE

ICONOGRAPHY:
GLOBAL SYMBOLS OF
ABUNDANCE

BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, UPHOLDER

COLOR PALETTE:
POWER, WEALTH,
PROTECTION, LEGACY

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."

Liz Hall, Eeze Natural Health & Travel-eeze

"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"

Jennet Chow, Jellypop Shoes & Evolution Design Lab

"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"

Lauren V., UCLA

"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."

Sheena Keo, SMK & Co.

"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."

Haeun Park, Made at Dawn

"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"

Leah Morgan, Head of Marketing, Qvin

"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."

Emily Mughannam, Fletcher Rhodes Interior Design

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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