Culture & Events / Fashion

SS13 COLLECTIONS Blogger Preview

Last week I had the honor of being invited to preview Spring 2013 collections of about 30 brands — such as Twenty8Twelve, Mara Hoffman, Milly, Myne, Wren  — at the Cooper Design Space in LA’s fashion district. A group of fashion bloggers…and me…were asked to come into the showroom, pick out pieces to style an outfit, wear that outfit, and get our photo taken. This photo would be then blown up to 7′ tall (!) and displayed in the lobby of the Cooper building next to our pieces.

Needless to say, I was not entirely sure I’d be up to the challenge — me? Stylist? Fashion blogger?! I felt completely unprepared and had no idea what to expect. It was intimidating to say the least. Thankfully, everyone was super nice and now I have new blogs to follow:  Sydne Style, Damsel In Dior, Reyal Fashion, That’s Chic and Could I Have That? (all total naturals, of course!).

/

Here’s how it went down:

Step 1: Peruse the collections…grab some options…

/

Step 2: Finalize the pieces…I was digging the pattern on pattern…
Addison / Whetherly / Twenty8Twelve (pants & jacket)

/

 Step 3: Model that outfit yourself!
(My first thought: whyyyy didn’t I look at Pinterest for pose ideas???)

/

The showroom is massive with racks and racks of lustworthy clothes! I’m such a fan of boutique brands, it was tough to pick just a few pieces. But I knew the look I wanted (my go-to look, above) and I knew that I really wanted a Twenty8Twelve piece in there somewhere (the jacket! I want!). We also had to bring our own shoes & accessories so you kinda had to work with what you brought.

It was such a fun experience and I’m so glad I didn’t chicken out! Much love for Chelsea for inviting me in the first place — she is just the sweetest and I’m thrilled I got to meet her.

Lesson learned: what may totally terrify you could actually turn out to be a ton of fun.

Street style photo by Michael Dumler

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  2. Hailee says

    I’m in that building all the time! I can’t wait to check this out! That is so cool, congrats!!

  6. Preciously Me says

    Beautiful outfit! And lucky you to have been invited by all these great brands :)
    I’m a big fan of the Milly’s collections so I wish I could be there too ?

  10. Raiana Schwenker says

    I cannot get over how stunning you are, every photo I have seen lately has just been so pretty!! You look great here as always, and it sounds like an awesome event

  19. Natalie says

    umm you look amazing in that outfit girl! Glad you enjoyed it. Looking forward to more!
    xo
    Natalie
    dishesrunwaysandbriefcases.blogspot.com

  23. Courtney Deyle says

    Erika!!! You look absolutely gorgeous and I loooooove your outfit! It’s so exciting that you were able to do that :)

  29. michaela says

    Erika- you’re a total natural! How cute! I’m obsessed with those pants. What a fun event…I need to go adventure into LA fashion district. Went to the flower district last week and loved it. Have a great weekend!

You May Also Like

#LGPOPUP Kick-Off Party (+ 3 More Days of Deals!)
SUMMER GIVEAWAY #1 Win $150 from InStyle Swimwear!
GET THE LOOK The Fedora, Muscle Tee & Graphic Skinny