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Erika Brechtel

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The Dazzling Concierge

Gemologist and engagement ring expert Jessica Gylsen sought to create a new brand that conveyed her bold, personable, "never settle for less" style. We created an initials icon within an octagonal "gem" like shape paired with a matching logo pattern to provide a consistent and memorable brand signifier. The website design is crisp, clean, white, and highlights the pieces she showcases, with slight accents of yellow that pops and a subtle light gray.

thedazzlingconcierge.com

NEW YORK, NY

Brand Strategy
Brand Design
Logo Design
Stationery Design
Taglines & Copywriting
Website Design

THE PALETTE

TRADITION, CLASSIC:
ICONIC
LOGO PATTERN

BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, IDEALIST

UNIQUENESS:
EXPERTISE, QUALITY,
CONFIDENCE, EXUBERANCE,
TRUSTWORTHINESS

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."

Elizabeth Hall, Eeze Natural Health

"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."

Tiffany Wong, Million Dollar Baby

"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"

Andrea Tello, Founder, mi|tu corazón

"I have to tell you, I was always dying to come back and learn more even with having a 7 month old and an ever growing TO DO list. Your passion and knowledge kept pulling me back. I am truly so grateful and will recommend this course to anyone I know wanting to start something new. I feel so energized and excited for what is to come. I am so grateful for all the work and dedication you put into it because out of everything I have done to get prepared to launch my own business, I have to say this course gave me so much joy and excitement and it will have a lasting impact on me."

Maria M., Dallas TX

"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."

Liz Hall, Eeze Natural Health & Travel-eeze

“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."

Marisa Perry, Marisa Perry Atelier NYC

"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."

Sheena Keo, SMK & CO.

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand consulting services
  • Join the Élanoura collective to get invited to the Global Founder's Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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