The Dazzling Concierge

Gemologist and engagement ring expert Jessica Gylsen sought to create a new brand that conveyed her bold, personable, "never settle for less" style. We created an initials icon within an octagonal "gem" like shape paired with a matching logo pattern to provide a consistent and memorable brand signifier. The website design is crisp, clean, white, and highlights the pieces she showcases, with slight accents of yellow that pops and a subtle light gray.

thedazzlingconcierge.com

NEW YORK, NY

Brand Strategy
Brand Design
Logo Design
Stationery Design
Taglines & Copywriting
Website Design

THE PALETTE

TRADITION, CLASSIC:
ICONIC
LOGO PATTERN

BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, IDEALIST

UNIQUENESS:
EXPERTISE, QUALITY,
CONFIDENCE, EXUBERANCE,
TRUSTWORTHINESS

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."

Sheena Keo, SMK & CO.

"I came to Erika thinking maybe I needed a website, and that's it. But through the strategy sessions, branding, website and materials designs,  I realized I needed so much more. It wasn't just the pieces Erika created for me, it was having an ally who could help me through the process of starting something totally new on my own. I couldn't have done this without her helping me find my voice."

Dr. Andrea Matsumura, Sleep Physician

"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"

Andrea Tello, Founder, mi|tu corazón

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."

Heather Kosiek, Launch Studio

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"

Dr. Masi Reynolds, Masi Clinic