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Erika Brechtel

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The Dazzling Concierge

Gemologist and engagement ring expert Jessica Gylsen sought to create a new brand that conveyed her bold, personable, "never settle for less" style. We created an initials icon within an octagonal "gem" like shape paired with a matching logo pattern to provide a consistent and memorable brand signifier. The website design is crisp, clean, white, and highlights the pieces she showcases, with slight accents of yellow that pops and a subtle light gray.

thedazzlingconcierge.com

NEW YORK, NY

Brand Strategy
Brand Design
Logo Design
Stationery Design
Taglines & Copywriting
Website Design

THE PALETTE

TRADITION, CLASSIC:
ICONIC
LOGO PATTERN

BRANDTYPE PERSONALITIES:
POWERHOUSE,
GUIDE, IDEALIST

UNIQUENESS:
EXPERTISE, QUALITY,
CONFIDENCE, EXUBERANCE,
TRUSTWORTHINESS

THE LOOKS

kind words

FROM WOMEN FOUNDERS

"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."

Monica Shulman, Artist

"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."

Jessica Gylsen, The Dazzling Concierge

"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."

Kat Tanita, With Love From Kat

"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"

Andrea Tello, Founder, mi|tu corazón

"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."

Liz Hall, Eeze Natural Health & Travel-eeze

"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."

Emily Mughannam, Fletcher Rhodes Interior Design

"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."

Elizabeth Hall, Eeze Natural Health

"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"

Dr. Masi Reynolds, Masi Clinic

Style the life you want to create.

CONNECT WITH ERIKA

Make the next move.

Your next action steps:

  • Contact Erika for her one-on-one brand design and strategy services.
  • Join the Élanoura collective to get invited to our Global Volunteering Retreats.
  • Connect with Erika on LinkedIn or Instagram.

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