Travel-eeze
Wellness supplement founder Liz Hall created a constipation relief formula after years of her own issues, and was ready to push it to market. With so many supplement brands out there starting to take on the same look, she knew she wanted a clean look, with a bit of "let's get real" honesty, and a lot of pretty, vacation-y imagery. We created a comprehensive brand system that acts as backdrop to allow the bright pink product itself to take center stage, with supporting graphics in black and white, and just a splash of color. Shoot photography by Capturing Heart
LOS ANGELES, CA
Brand Strategy
Brand Design
Logo Design
Print Design
Photo Shoot Art Direction & Styling
Social Design
Taglines & Copywriting
Shopify Website Design
Podcast Graphcis
THE PALETTE
BRAND EXPERIENCE:
ACHIEVER & UPHOLDER
SOPHISTICATION,
QUALITY, TRUST
BRAND VOICE:
ENTERTAINER & POWERHOUSE
BOLD, FUN, HONEST, NOT TAKING
OURSELVES TOO SERIOUSLY
BRAND FEELING:
EXPLORER & IDEALIST
CAREFREE, POSITIVE, TRAVEL,
HAPPY, MAKING MEMORIES
kind words
FROM WOMEN FOUNDERS
"I’ve admired Erika and her work for YEARS and am now lucky enough to know her personally and work with her professionally. She is one of the most talented, creative, inspiring, and hard-working women."
Kat Tanita, With Love From Kat
"Traveling with the Élanoura Founder Retreat was truly a life changing experience. The trip from start to finish was curated so beautifully, from the moment we got there. Wow! This trip has opened up my eyes to world travel, to the importance of connection with other woman in a way I never knew was possible. Seeing life beyond the walls of the small town I live in and the experiences I’ve had in my life so far… I want more! Morocco was literally a DREAM come true. Thank you Erika for curating this magical experience, I am flooded with gratitude."
Emily Mughannam, Fletcher Rhodes Interior Design
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."
Haeun Park, Made at Dawn
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"The Brand Building Foundations course turned my business from HP to Apple. Not only did I gain clarity on my brand and purpose, I learned how I can visually and emotionally incorporate my purpose in my brand. Everything I had in my heart, I was able to find a place to showcase it through my entire brand. This was truly more than just a course — it was a guided experience that made me feel like I had a business partner going through this with me together. And that sense of support is something you cannot compare to anything else. Thank you so much Erika for creating such an amazing experience!"
Hae P., San Jose CA








