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Branding & Design / Fashion

TRINA TURK For Banana Republic

Poolside in Palm Springs

Direct mailers are often such a bore (and a waste of paper). But this piece is so gorgeous it’s a keeper: Coco Rocha in Trina Turk posing in front of Neutra’s Kaufmann House in Palm Springs. I’d say Banana Republic and team nailed it with this shoot!

Trina Turk Banana Republic Coco Rocha Neutra Kaufmann Palm Springs

Trina Turk Banana Republic Coco Rocha Neutra Kaufmann Palm Springs

Trina Turk Banana Republic Coco Rocha Neutra Kaufmann Palm Springs

Trina Turk Banana Republic Coco Rocha Neutra Kaufmann Palm Springs

The collection includes dresses, swimwear, shorts and accessories. There are definitely a few pieces here I’m coveting — especially the color pop of retro pattern mixed with black and white. Yum!

Trina Turk Banana Republic lookbook

See anything you like? Love Trina.

The line hits stores June 7th!

Top images: Carter Smith (Photographer); Laura Ferrara (Fashion Editor/Stylist); Didier Malige (Hair Stylist); Stefan Beckman (Set Designer); Stefanie Stein (Casting Director); Coco Rocha (Model); for Banana Republic.

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Marche' Robinson says

    June 4, 2012 at 7:00 am

    I really want those patterned shorts! Excited for June 7th!

  2. Erin | House of Earnest says

    June 4, 2012 at 7:07 am

    Beautiful shoot and pieces! I think that was a pretty good move for them. Jcrew has really blown BR out of the water these last couple years and they need a rejuvination!

  3. Gabrielle | Savvy Home says

    June 4, 2012 at 7:16 am

    Gorgeous!! And I can’t wait to shop that collection!!

  4. viv says

    June 4, 2012 at 7:35 am

    I’m SO excited for the collection to hit stores!

  5. Liz {Sequins and Stripes} says

    June 4, 2012 at 8:43 am

    I could not agree more! I will definitely be scooping up a few pieces!

  6. lily says

    June 4, 2012 at 9:11 am

    Yes, they did nail it ! I was pleasantly surprised by Banana Republic !!

    xxLily
    goldandgray.com

  7. Lonely Wife Project says

    June 4, 2012 at 10:30 am

    I actually looked through this mailer too! Indeed they didn’t waste paper on this one :)

  8. Miranda {onestylishdayatatime} says

    June 4, 2012 at 11:20 am

    While some of the pieces are a little loud for me, I’m dying over the black and white pencil skirt! Plus the editorial is just gorgeous.

  9. Andi of My Beautiful Adventures says

    June 4, 2012 at 11:32 am

    Beautiful, though I think I might like the pool even more than the clothes!?

  10. Jordan - Queen of LA says

    June 4, 2012 at 12:06 pm

    i cant WAIT for this collection. ive had my eye on the one shouldered dress (second row, second from left) since the pictures came out! loooove trina.

  11. Naomi@Design Manifest says

    June 4, 2012 at 12:09 pm

    That top left dress just screams summer! (Only its actually a chilly 60 degress here today…)

  12. Kristina Gulino says

    June 4, 2012 at 1:13 pm

    One of my favorite stores to this day! Thank goodness for their sales (and petites section)!

    Kristina
    Nook & Sea

  13. Bettina says

    June 4, 2012 at 2:28 pm

    Love these photos, makes we want to drive out to palm springs for a quick getaway. Especially today, it’s so overcast compared to the nice weather we had over the weekend!

  14. Samantha Penner says

    June 4, 2012 at 4:58 pm

    I am so excited for this collaboration. I am the same way you are- I usually trash every direct mailer I get. But this one?! I’d save it just for the pattern inspiration!

  15. designstiles says

    June 4, 2012 at 6:47 pm

    Waste of paper indeed. I can just see this stuff online, I tell myself. Sometimes I think Banana Republic doesn’t get enough cred. Good to see them in more of a spotlight. Third row left is my favorite look.

  16. Haus and Home says

    June 4, 2012 at 7:30 pm

    Wow, what a great collaboration! I love Trina Turk prints!

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