TrueCell Skincare
TrueCare Cosmetic Surgery & Med Spa in Orange County, CA sought to develop its own line of post-procedure skincare products. In line with its high-end clientele, the TrueCell brand needed to be equally refined. In addition to designing all the packaging for the bottles and boxes, Erika art directed and styled the photo shoot of all the product photos for the website, as well as lifestyle photos to be used in a variety of media.
ORANGE COUNTY, CA
Brand Design
Logo Design
Shopify Website Design
Packaging Design
Photo Shoot Art Direction & Styling
THE PALETTE
SCIENTIFIC:
LOGO ICON ALLUDES
TO LEADING EDGE
FORMULATION
CLINICAL:
CHARCOAL ON ALL WHITE
CLEAN, CONTROLLED
LOOK
HIGH-END:
SOPHISTICATED,
MODERN,
REFINED
kind words
FROM WOMEN FOUNDERS
"As a one-person marketing team in a start-up, Erika is not only a sophisticated brand, graphic, and UX designer, but she’s also my sidekick marketing strategist, brainstorm partner, and social media adviser. She brings creativity, insight, and a positive outlook to every project, and her ability to translate ideas into compelling visuals is unmatched. On top of all that, she’s such a thoughtful, lovely person to work with. I'm so lucky to have her on my side!"
Leah Morgan, Head of Marketing, Qvin
"Élanoura Global Founder's Retreat is an experience you don't want to miss. You are surrounded by the beautiful Moroccan desert, colorful fabrics and gold rimmed dishes everywhere but most importantly you are surrounded by savvy women business owners. Supporting each other by elevating our skills and making a difference in each others lives. Not only did I come back refreshed and renewed I came back with a full heart of gratitude. I made friends for life and am ready to elevate my business to the next level! Thank you Erika for creating such a beautiful foundation."
Elizabeth Hall, Eeze Natural Health
"I was recommended to Erika by a friend who had consulted with her and said she was 'simply the best', without a doubt no truer words have ever been spoken. Erika invests far more time into the why, who and how of what makes YOU you than anyone else in her business sector. There were so many moments over our 6 months working together that I was moved beyond words at her ability to see me and my vision and bring it to life through design. Without a doubt, Erika is the asset of a lifetime to build a company, a brand and a business to span lifetimes."
Jessica Gylsen, The Dazzling Concierge
"Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"
Seda Bilginer & Amanda Sichon, Esas Beauty
"This retreat was truly life changing. I felt my travel to be very purposeful since I was able to contribute to something much bigger than myself. I am so grateful to Erika for putting all of this together, with every detail intricately woven into the beauty of the retreat. It doesn’t matter what stage of business you are in, every woman leader needs a space like this. To feel empowered, comfortable, and unapologetic around other women that are free to do the same. The lifelong friendships I have made here will be taken with me forever. My mind is blown as I try to absorb every piece of valuable experience I got in such a short time. My body, mind, and soul are happy. Thank you Erika 💕"
Brianna Diaz, BriGainz
"I went on this trip thinking it was a business trip with the hope of maybe making at least one friend, but what actually ended up happening was I met 9 lifelong friends that I happened to discuss business with. I will be forever grateful to Erika as she curated a group that included such diverse women whom all I could relate to in one way or another and I look forward to watching them all grow and succeed not only in business but their personal life. Anyone would be crazy NOT to attend something Erika puts together."
Sheena Keo, SMK & CO.
"I learned more about business in the Brand Building Foundations Course than 2 years of business classes!"
Lauren V., UCLA
"Thanks to the retreat, I found my group of trusted people and a space I can rely on. Although it was daunting at first to spend an entire week with strangers I only had one Zoom call with, throughout the week we got closer and closer to one another, started forming real relationships, which led to amazing discussions about work, life, and everything in between. I got to witness people breaking out of their comfort zones, realizing their worth, and finding clarity with the help of everyone in the group, and that's something I wish I can experience over and over again! And now, I'm grateful to have a group of people I can go to for help and know that we care for and love one another as friends."
Haeun Park, Made at Dawn






