Tsuha Foundation
Tsuha Foundation was started in 2012 by Wally Tsuha who grew up in a low-income family in Hawaii. His daughter wanted to honor her father's legacy with their first official Annual Report, showcasing their grantee organizations working to break the cycle of poverty
through systemic change, transformative relationships, and AAPI advocacy. Erika took the foundation's current colors on the website and expanded the palette, font styles, and photography to round it out. Upon completion, the Annual Report was printed as a gift for Mr. Tsuha.
GLOBAL
Brand Refresh
Annual Report
THE PALETTE
UPHOLDER:
TRUSTED
RELIABLE
PARTNER
NURTURER:
SUPPORTIVE
EMPOWERING
COMMUNITY
ACHIEVER:
QUALITY
REFINED
ELEVATED
kind words
FROM WOMEN FOUNDERS
"This retreat was truly life changing. I felt my travel to be very purposeful since I was able to contribute to something much bigger than myself. I am so grateful to Erika for putting all of this together, with every detail intricately woven into the beauty of the retreat. It doesn’t matter what stage of business you are in, every woman leader needs a space like this. To feel empowered, comfortable, and unapologetic around other women that are free to do the same. The lifelong friendships I have made here will be taken with me forever. My mind is blown as I try to absorb every piece of valuable experience I got in such a short time. My body, mind, and soul are happy. Thank you Erika 💕"
Brianna Diaz, BriGainz
"Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step. I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me! Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!"
Jennet Chow, Jellypop Shoes & Evolution Design Lab
"Choosing to work with Erika was the best business decision I could have made. She was able to bring my vision to life. Her eye for detail is nothing but impeccable. Thank you, Erika for feeling like my business partner throughout the entire process of my project. I HIGHLY recommend Erika Brechtel for all your branding needs."
Liz Hall, Eeze Natural Health & Travel-eeze
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
"Right people, right place, right time. What (I didn't know) I needed was the space to step back from the frenetic pace of life and have a chance to redefine my goals and reconnect with my authentic self. The Global Founder's Retreat was just that. I left the trip feeling energized, inspired, and so grateful to have been with this group, on this trip."
Heather Kosiek, Launch Studio
"Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals."
Monica Shulman, Artist





