Tsuha Foundation
Tsuha Foundation was started in 2012 by Wally Tsuha who grew up in a low-income family in Hawaii. His daughter wanted to honor her father's legacy with their first official Annual Report, showcasing their grantee organizations working to break the cycle of poverty
through systemic change, transformative relationships, and AAPI advocacy. Erika took the foundation's current colors on the website and expanded the palette, font styles, and photography to round it out. Upon completion, the Annual Report was printed as a gift for Mr. Tsuha.
GLOBAL
Brand Refresh
Annual Report
THE PALETTE
UPHOLDER:
TRUSTED
RELIABLE
PARTNER
NURTURER:
SUPPORTIVE
EMPOWERING
COMMUNITY
ACHIEVER:
QUALITY
REFINED
ELEVATED
kind words
FROM WOMEN FOUNDERS
"I’ve worked with Erika for over 10 years with three different companies and across 9 brands. She has an amazing intuitive understanding of how to design for different customer segments and across different industries that is really hard to find in other designers and brand consultants. She’s a joy to work with."
Tiffany Wong, Million Dollar Baby
"Working with Erika was an absolutely transformative experience, both personally and professionally. She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy. I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!
Alessandra Salituri, Founder & CEO, Citizen Atelier, Montreal
"Erika has an amazing ability to see the truth of who you are and reflect it back with clarity and real purpose. She helped me articulate and bring to life not just my business, but my values, philosophy, and the WHY behind the work. I couldn’t be more grateful for her guidance and presence in this process. What a gift, she is absolutely the best!"
Dr. Masi Reynolds, Masi Clinic
"I enjoyed the whole trip! Every day had a lot to offer and was well balanced with workshops and activities. I loved not knowing all the details of the places we visited. To me it added more magic to the experience. Coming in not knowing any of the ladies made me a bit nervous at first. I believe Erika did an amazing job selecting the candidates. Everyone was amazing, kind, supportive and had a lot to offer in terms of business and personal experiences. The place we stayed at was perfect. It felt like home and the food was delicious. There was a great level of attention to detail that elevated the experience. I am so grateful to have been part of this and to all the amazing connections I made. I was looking forward to being part of the Project Soar volunteering opportunity and I think that was an important part of the retreat. Thank you!!"
Oula Siblini, OU LA
"From day one, Erika demonstrated professional unparalleled dedication and creativity in crafting a unique brand identity for my business. She truly understood my vision and goals, leveraging her 20+ years of expertise to develop a brand guide that resonates with my target audience. I couldn't be happier with the results and highly recommend her services to anyone looking to establish a strong and memorable brand presence from your website to social media to business cards and more… Erika, thank you for making SMK & Co’s brand exactly what envisioned."
Sheena Keo, SMK & Co.
"Erika took my dream and helped me turn in into reality! I could not have launched my brand without her. Everything from logo, brand voice, fonts, website design were all done in a collaborative, patient and supporting way. Erika knew how much presenting my brand to the world meant to me and it showed. I am forever grateful for having been introduced to her!"
Andrea Tello, Founder, mi|tu corazón
"In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience. This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives."
Maris D., Columbus OH
“If you own a brand or are in charge of branding for a particular company, run don’t walk to Erika Brechtel. Nobody translates the look and feel of a brand digitally, better or more beautifully than she can."
Marisa Perry, Marisa Perry Atelier NYC





