Obviously, I love branding. And I strive to create brands for my clients that they absolutely love (as I love mine!). A brand needs to be three things: right for them, unique in their marketplace, and consistent throughout all media and messaging. They should feel proud, take ownership, be invigorated, have fun with it, want to push it out every single day. So when I find inspiring articles around the internet on the subject of branding, why it’s important, what you should know, and tips on how to implement it, I feel compelled to share.
Whether you’re an entrepreneur, an owner of a company, or just an individual interested in defining and refining your own personal brand, these five articles on the business of branding provide a lot of helpful info to keep in mind through the process:
It’s Not You, It’s Your Story: Why Branding Matters
http://www.entrepreneur.com/article/243371
The 4 Essentials to Building Your Brand on Social Media
http://www.entrepreneur.com/article/244677
What Your Logo Color Says About Your Company
http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic
Extraordinary Design Lessons from 4 Companies that Changed the World
http://www.inc.com/justin-bariso/extraordinary-design-lessons-from-4-companies-who-changed-the-world.html
Great Branding is Invisible
http://www.fastcodesign.com/3028947/great-branding-is-invisible
Enjoy!
Hey Erika
I love your approach to branding: “right for them, unique in their marketplace, and consistent throughout all media and messaging.”
As you say, great branding should be invigorating and inspiring.
Great branding is all about capturing the essence of what companies stand for. The best brands can capture their essence in one word. Like Disney – “Magic”, or Nike – “Inspiring.”
Clement